Regional Manager

Job Description

The Regional Manager (RM) leads field execution for a consumer electronics retail program in the computing category, directly managing a geographically dispersed team of field associates across multiple states within an assigned region.


With Best Buy as the primary retail environment, the RM owns both the people side of the program - hiring, onboarding, coaching, performance, and retention - and the operational rigor required to keep a large, distributed team performing consistently against client objectives. The RM partners closely with the Account Team, Internal Operations, Onboarding, HR, and Payroll to translate strategy into measurable in-store results.

Responsibilities

• Lead a dispersed team of field associates across multiple states, serving as their primary point of contact, coach, and accountability owner
• Drive in-store execution within Best Buy and adjacent wireless/CE retail environments, with a working understanding of store rhythms, vendor dynamics, Blue Shirt relationships, and how computing category sell-through actually happens at the shelf
• Own the full talent lifecycle for the region: interviewing, hiring, onboarding, training, development, performance management, and corrective action
• Build and maintain a high-visibility presence across the region through a structured field visit cadence, virtual coaching, and consistent communication mechanisms that scale across a large footprint
• Prioritize store visits and rep schedules around peak traffic windows - weekends, holiday periods, product launch cycles, back-to-school - to maximize commercial impact
• Aggregate and deliver written and verbal field insights to internal stakeholders and client partners, with periodic audits to validate reporting accuracy
• Maintain reporting across scheduling, rep performance, coaching cycles, and follow-up; synthesize field signal into actionable narrative for program leadership
• Manage market-level budget, payroll workflows, HR policy adherence, and compliance with Mosaic and client-established standards
• Inspire and develop experienced sales professionals to hit assigned KPIs, fostering retention and a culture of accountability in a remote work environment
• Coach effectively across multiple mediums - in-person, video, async written - recognizing that leading at scale requires excellence in all three

Qualifications

• 5+ years of experience managing dispersed field, retail, or sales teams across multiple states or geographies; direct experience managing 20+ field reports strongly preferred
• Demonstrated success in wireless or consumer electronics retail, with direct working knowledge of Best Buy (vendor partner programs, store operations, in-store sales rep models, or comparable field execution at scale)
• Working knowledge of the wireless category and the competitive dynamics that drive shopper decisions at the shelf
• Proven track record of hiring, developing, and retaining hourly or part-time field associates in a distributed environment
• Strong command of field performance metrics and the operational levers (scheduling, coverage, coaching cadence, store prioritization) that move them
• Exceptional relationship-building skills across direct reports, internal stakeholders, and client partners
• Excellent written and verbal communication, with the ability to translate field reality into executive-ready narrative
• Outstanding organizational skills and attention to detail; comfortable balancing multiple competing priorities in a fast-paced environment
• Sound judgment and problem-resolution skills, with the maturity to operate independently across a large region
• Proficient with field reporting tools, CRM/visit-tracking platforms, and Microsoft Office / Teams
• Willingness to travel up to 50% within assigned region

About Us

Typically, a mosaic is where all the pieces fit together nicely. That's not us. This Mosaic is where every piece stands out. That's because each person at our agency brings their own, unique set of skills to every brief, build, interaction, reaction, design and idea.

As part of the Acosta Group, Mosaic is one of the original marketing agencies who specialize in interactions, experience isn't just what we have, it's what we create. With 3,000+ team members and hubs in Toronto and Dallas, we've spent over 35 years bringing brands to life through experiential marketing, integrated commerce campaigns, and field sales strategies that drive real behavior change.

From awareness, to earned, brand equity, consideration, and sales - we approach every project with people in mind, regardless of the channel or discipline. The result is an idea that can spark emotion and create action - whether it's a sale or a smile. We celebrate bold thinking and embrace curiosity as we shape what's next.

Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact View email address on click.appcast.io . Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request.

Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting.

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