Product Marketing Manager - SAP Business Technology Platform, SAP Integration Suite

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. 

Important information:

• This is a hybrid role based out of SAP Palo Alto office, working in-office with the team 3 days per week.

What you'll market

SAP Business Technology Platform (BTP) powers applications, data, and AI to move customer’s business forward.

BTP is a platform engineered to integrate, automate, extend, and build AI-supported business applications and processes across your enterprise.

Join the Product Marketing team for SAP Business Technology Platform and be the market-facing expert shaping how our cloud and platform capabilities are perceived, adopted, and grown. You will translate market insight into compelling positioning, digital experiences, and go-to-market execution that drives product innovation, customer adoption, and measurable business growth.

This role will be 100% focused on supporting SAP Integration Suite product marketing needs.

Key impact and outcomes: 

• Own market and TAM insights for SAP Integration Suite and use them to shape strategy and roadmap decisions.
• Create and execute clear positioning, messaging, and digital storytelling that increases awareness, adoption, and engagement across developers, partners, enterprise architects, and C level IT buyers.
• Drive product innovation and commercial outcomes by validating use cases, defining value propositions, and rationalizing GTM approaches.
• Produce thought leadership, analyst briefings, and field enablement content that accelerates sales and customer success.
• Collaborate across Marketing, Product, Sales, and Engineering to turn strategy into measurable growth for SAP’s next generation cloud capabilities.
• Support SAP Integration Suite specific programs and initiatives that expand market share. Examples of SAP Integration Suite specific programs and initiatives that may be assigned include but are not limited to:
• SAP Integration Suite AI feature awareness and adoption,
• competitive takeout activities,
• commercial optimization,
• creating and delivering field enablement materials,
• expanding corporate channel bookings,
• growing partner-led channels,
• hyper-scaler specific go-to-market efforts,
• leading adoption and consumption campaigns,
• legacy end-of-life customer migrations and
• SAP line of business attachment optimization.

What you bring

• Bachelor’s in a technology/engineering field (or equivalent) with B2B marketing experience.
• 3–5 years in product marketing or product management for B2B software, including creation of strategic, customer-facing content.
• Hands-on experience with platform technologies (BI/analytics, AI/automation, integration, app‑dev tools) and strong knowledge of cloud models (IaaS, PaaS, SaaS).
• Familiarity with enterprise application vendors (e.g., SAP, Oracle, Salesforce, Workday).
• Analytical, outcome-focused mindset that turns market insight into clear value propositions and GTM execution.
• Excellent writing skills and proven ability to manage multiple projects across distributed, cross functional teams.
• Track record of building and sustaining customer and partner relationships; comfortable working in international teams.
• Preferred skills
• Exceptional presentation skills and ability to articulate complex topics to senior-level audiences.
• Ability to analyze customer needs, synthesize requirements, and drive execution to successful delivery.
• Strong collaboration and relationship-building skills across functions.

Where you belong

Join a team that’s as dynamic and forward-thinking as the technology it represents. The SAP BTP Product Marketing team is a diverse group of storytellers, strategists, and technologists who are passionate about shaping the future of enterprise innovation. With deep expertise across AI, integration, data, and application development, we work at the intersection of product, customer, and market to bring SAP’s most transformative platform capabilities to life.

As part of this team, you’ll gain hands-on experience crafting compelling narratives, launching cutting-edge solutions, and driving global go-to-market strategies. You’ll collaborate with and learn from a talented group of marketers with proven success across industries and disciplines—each bringing unique perspectives and a shared commitment to excellence.

Whether you're looking to deepen your product marketing expertise, expand your strategic thinking, or grow your influence in the tech space, your time on this team will be a powerful accelerator for your career. Come build with us, learn with us, and help shape the future of enterprise IT. 

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: View email address on jobs.sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program , according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency : SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted annual combined range for this position is 131000-271600USD . The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements:

AI Usage in the Recruitment Process

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Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 453618  | Work Area: Marketing  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations:  #LI-Hybrid