Director, Marketing Operations

The Director, Marketing Operations leads Bicara’s Marketing Operations capabilities. This role is accountable for designing, scaling, and governing marketing operations, while remaining closely engaged in execution, decision making, and problem-solving across high impact workstreams. The Director, Marketing Operations will oversee marketing operations & execution, promotional review process, agency & vendor management, congress meeting planning for commercial, printing & fulfilment, marketing technology, launch operations, and contracts and budget management.This is a critical role that will play a major part in building the cohesion of Bicara’s marketing teams to support the potential launch of Bicara’s lead candidate, Ficerafusp Alfa. The Director, Marketing Operations will partner with Marketing, Field, Medical, Legal, Compliance, Regulatory, IT, and Commercial operations to ensure marketing programs and initiatives are executed effectively, efficiently, and in compliance with internal and external guidelines.This role is based in our Boston office and follows a hybrid schedule, with three in-office days each week.ResponsibilitiesMarketing Operations & ExecutionBuild the marketing operations function from the ground up to support pre-launch and launch activitiesDevelop standardized workflows for campaign planning, review, approval, execution, and measurementEnsure seamless integration and utilization of marketing technologies and CRM systems to drive marketing performanceSupport process audits and compliance discussions to help drive and measure policy adherence and compliance standardsOversee print content lifecycle including implementation of fulfillment systems, creation of process documentation, development of training materialsEnsure flawless execution of all commercial promotional materials.Establish annual marketing calendars and integrated launch execution plans. Manage marketing launch project plans and governance. Monitor milestones, risks, and dependencies, track key deliverables to ensure on-time execution.Promotional Review / MLR / PMRCLead the implementation and operation of Bicara’s promotional review process in partnership with Medical, Legal, Regulatory, and Compliance stakeholders.Serve as the operational lead and chair/facilitator of the Promotional Medical Review Committee (PMRC).Lead development, alignment, and implementation of MLR/PMRC SOPs, governance, workflows, roles and responsibilities, escalation pathways, and operating procedures.Partner with IT and Commercial Operations to select, configure, implement, and optimize promotional review technology and workflows.Manage PMRC calendars, submission queues, reviewer workflows, meeting agendas, documentation, and approval processes to support timely execution.Establish and oversee MLR/PMRC training and onboarding for marketing teams, reviewers, agencies, and other relevant stakeholders.Develop and track key performance indicators (KPIs) for MLR/PMRC and ensure a culture of continuous improvementEnsure promotional materials comply with FDA regulations and company policies. Maintain documentation supporting commercial compliance. Drive inspection readiness for marketing documentation and processes.Agency, Budget & Financial ManagementSupport relationships with Agency of Record, digital agencies, production vendors, print vendors, promotional fulfillment partners, marketing technology vendorsHelp to manage agency scopes of work, budgets, timelines, and performance.Drive operational efficiencies and cost savingsManage the annual marketing operating budget in partnership with Marketing leads. Monitor spending against forecasts.Oversee purchase orders, contracts, and invoice approvals. Identify efficiencies while maintaining launch readinessCongress & Commercial Meeting OperationsServe as a key member of the cross-functional congress planning team to support coordination, planning, and execution of major congressesOwn the commercial congress calendar, supporting timelines, deadlines, and executional needs in partnership with marketing, field, sales, market accessMarketing Technology and Omnichannel ExcellenceSupport development of the marketing technology roadmap, including promotional review, digital asset management, content management, marketing automation, fulfillment, CRM-related marketing capabilities, and marketing analytics.Partner with Commercial Operations and IT to implement and optimize the technology and systems required to enable marketing execution including omnichannel campaign deployment across personal promotion, email marketing, digital advertising, HCP websites, virtual programsEnsure approved content is appropriately deployed, version-controlled, tracked, and retired across channelsQualificationsBachelor’s degree in a relevant discipline8+ years of experience in commercial biopharma or biotechnology with 4+ marketing operations, commercial operations, or launch managementExperience supporting at least one oncology product launch preferredStrong understanding or promotional review processes (MLR/PMRC)Experience managing agencies and external vendorsExperience with commercial organization build, including developing and establishing infrastructure and processesExperience with promotional compliance, governance and risk management cross multiple grands or therapeutic areasStrong understanding of cross-functional interdependencies and integrated commercial systemsStrong communication and cross-functional leadership skillsCultural alignment with Bicara’s Values of Powered by People for Patients, Adaptive Momentum and Candor that ElevatesCompany OverviewBicara Therapeutics is a clinical-stage biotech company pioneering bifunctional antibodies for targeted tumor modulation. Founded in 2020, we've built a global team of over 100 employees headquartered in Boston, with a clear focus on advancing our lead asset, ficerafusp alfa, or FICERA - a potentially first-in-class bifunctional EGFR-directed antibody combined with a TGF-β ligand trap. Our innovative approach combines tumor-targeting with tumor modulation, where one arm localizes to the tumor while the other serves as a modulator, designed to deliver superior efficacy, improved safety, and enhanced durability directly at the tumor site. FICERA specifically addresses a key challenge in solid tumor treatment by enabling immune cell penetration into tumors, reducing fibrosis and immunosuppression while reversing TGF-β-driven resistance mechanisms - ultimately designed to drive the deep, durable responses that may translate into better outcomes and survival for patients. For more information, please visit .Here at Bicara, we believe in building diverse teams and cultivating a culture where all voices are included. We encourage people from all backgrounds to apply. Bicara Therapeutics is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status, or any classification protected by federal, state, or local law.Compensation Range: $235K - $268KLocationBostonEmployment TypeFull timeLocation TypeHybridDepartmentCommercialCompensation$235K – $268KThe actual salary offered within the range is dependent on a variety of factors including, but not limited to, relevant experience, qualifications, education, skills, and performance.Full-time employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual and company performance.To support your well-being, we offer a comprehensive benefits and wellness package, which includes medical, dental, and vision coverage upon hire. *Base salary ranges are periodically reviewed and subject to change.