Director of Marketing

Director of Marketing

We are seeking a marketing leader who sets strategy, directs the team and external partners, and holds them accountable for execution and results across Greenhouse Fabrics, Anna Elisabeth, and AE Contract. This leader connects every marketing effort to qualified leads and revenue and gives leadership reliable data to guide decisions.

Based in High Point, North Carolina, Greenhouse Fabrics supplies cut fabric to the trade through two distinct brands. Greenhouse Fabrics serves upholstery shops and workrooms that value dependable inventory, responsive service, and fast shipping. Anna Elisabeth serves interior design firms that value curated collections, thoughtful sampling, and dedicated support for their projects. Our core values are Abundance, Ownership, and Joy.

The Director of Marketing owns marketing strategy, the annual plan, lead generation, the marketing budget, and marketing performance. The Director sets priorities, directs the in-house team and contractors, and holds them accountable for execution and results. Every marketing investment must deliver measurable ROI. Sales owns closing and customer follow-up.

Location and work arrangement: In person

Reports to: Chief Operating Officer

Direct reports: In-house marketing team

External partner oversight: Contractors, website developers and maintenance providers, implementation partners, and photographers

Primary partners: Leadership team, Sales, Sales Operations Manager, Product, Finance, and external agencies

Communicate clear direction, provide the tools and support the team needs, and coach them to deliver results. Own the annual marketing plan and set priorities aligned with company goals. Keep the marketing calendar two to three months ahead. Own the marketing budget. Allocate resources in line with company priorities and redirect spending when results fall short. Hold contractors, agencies, and vendors accountable for scope, cost, and results. Adjust partners and resources as needed. Run the Marketing L10 and participate in annual and quarterly planning.

Own marketing dashboards and reporting that measure activity, engagement, lead generation, and ROI. Capture lead sources where possible and use the insights to guide priorities and leadership decisions. Own marketing's use of HubSpot, including adoption, data accuracy, lifecycle stages, and pipeline visibility. Bring changes to shared processes to the leadership team for approval. Own the strategy and performance of marketing email sequences, including new-customer, win-back, unassigned-account, and retention sequences. Direct audience segmentation, messaging, timing, and testing to improve results. Direct digital strategy to improve lead capture and demand generation. Guide the website team and external partners in improving user experience and visibility in search engines and AI-generated answers. Coordinate with the VP of Sales on lead quality, qualification criteria, handoff, new partner onboarding, customer experience, and reactivation.

The strongest candidate combines analytical ability with strategic marketing leadership. They can clearly explain how marketing drives revenue and act decisively when the data says to change course. Proven success leading marketing for a B2B or trade-focused company, with measurable results tied to leads and revenue. Practical CRM experience beyond reporting, ideally in HubSpot, including lifecycle stages, workflows, and dashboards. Strong analytical skills, including attribution, funnel and conversion reporting, ROI, and customer acquisition costs. Experience directing agencies and contractors and holding them accountable for measurable results. Demonstrated ability to lead, coach, and develop a team, including remote or offshore contributors. Clear written and verbal communication, consistent follow-through, and sound judgment with confidential information. Five or more years of marketing leadership experience. Experience in fabrics, furnishings, interior design, wholesale distribution, or a similar trade business with repeat customers and sample-to-order workflows. Experience with ERP and CRM integration, email platforms such as Mailchimp, and digital advertising. Experience directing social media strategy to support brand visibility, engagement, and lead generation. Familiarity with EOS.