Brand Marketing Manager

Brand Marketing Manager Location: Miami, FL (On-site + shoots/events) About Taily At Taily, we’re on a mission to create the cleanest, most effective supplements and wellness products for pets. From glowing coats to nourished skin, our formulas help pets look and feel their best — every single day. We’re growing fast, and with that growth comes the need for a brand storyteller who can help us scale not just as a product, but as a movement . Our goal? To become the #1 pet exterior wellness brand . We’ve built an amazing community of pet parents, and now we’re ready to take our brand to the next level with bigger campaigns, deeper storytelling, and wider cultural impact. The Role We’re looking for a Brand Marketing Manager to own Taily’s brand voice and bring it to life across every channel — from social campaigns to events, press, and partnerships. This is a strategic + creative role for someone who understands how to build emotional connections with customers while keeping performance in mind. You’ll lead campaigns, work cross-functionally with our social, influencer, and performance teams, and ensure Taily shows up consistently and powerfully wherever pet parents are. What You’ll Do Develop and execute brand campaigns that build awareness, affinity, and sales (seasonal launches, lifestyle pushes, PR moments). Shape and protect Taily’s brand voice, look, and feel across all marketing channels. Collaborate with Social Media, Influencer, and Performance teams to ensure campaign integration. Partner with PR, events, and retail teams to create buzzworthy brand activations. Build and manage campaign calendars — ensuring every initiative ties back to business goals. Lead the development of branded assets: campaign visuals, messaging frameworks, and storytelling guides. Analyze results and customer feedback to continually refine brand strategy. Who You Are A brand builder who knows how to turn a product into a movement. Creative and strategic — can see the big picture but also write a killer campaign brief. Experienced in lifestyle, DTC, or CPG marketing (pet or wellness space a plus). Strong communicator who can rally teams, agencies, and partners around a vision. Trend-savvy — you know what’s happening culturally and how to plug a brand into it. Data-aware — you value creativity, but you track impact. Qualifications 4+ years in brand marketing, campaign management, or creative strategy. Portfolio or case studies of successful campaigns you’ve led. Experience managing agencies, freelancers, or cross-functional creative teams. Strong writing, messaging, and storytelling skills. Knowledge of PR, events, and social-first campaigns a plus. Why Join Taily? Be part of a fast-scaling, founder-led pet wellness brand . Own the brand narrative at a company that puts storytelling at the center of growth. Work on campaigns that mix creative energy with real business results . Join a passionate, pet-loving team building something special. #J-18808-Ljbffr Taily