Director, US Marketing - Ottava
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- Director, US Marketing - OttavaSanta Clara, United States Full timeMarketing DirectorNotify me about similar jobsView Full Job & Apply at Johnson & JohnsonJohnson & Johnson is the source of truth for this posting and owns the application process. We surface normalized context and market comparison you won't find on the original listing.## About this opportunityAt Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.comAs guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.**Job Function:**Marketing**Job Sub Function:**Multi-Family Marketing**Job Category:**People Leader**All Job Posting Locations:**Cincinnati, Ohio, United States of America, Raritan, New Jersey, United States of America, Santa Clara, California, United States of America**Job Description:**Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.Are you passionate about improving and expanding the possibilities of surgery? Ready to join a team that’s reimagining how we heal? Our Surgery team will give you the chance to deliver surgical technologies and solutions to surgeons and healthcare professionals around the world. Your contributions will help effectively treat some of the world’s most prevalent conditions such as obesity, cardiovascular disease and cancer. Patients are waiting.Your unique talents will help patients on their journey to wellness. Learn more at are searching for the best talent for a Director, US Marketing – Ottava with preferred location in Santa Clara, CA but open to Cincinnati, OH, or Raritan, NJ.**A pre-identified candidate for consideration has been identified. However, all applications will be considered.****Purpose:**OTTAVA is Johnson & Johnson’s first soft‐tissue surgical robotics platform, entering a highly competitive market with a compressed launch and scale curve. Success in the US will be determined by how effectively product value is localized, evidenced, and activated across diverse customer segments, not just by upstream product innovation.The Director, US Marketing – OTTAVA is the downstream owner of US‐specific product marketing, clinical marketing, CoE site management and field marketing.This leader serves as the primary downstream interface to Global Product Management, Corporate Communications and Branding, while partnering closely with Sales Teams, Customer Success, Professional Education, Sales Enablement and Commercial Operations.The Director, Marketing will support the development/execution/delivery of all OTTAVA US Marketing strategies, business plans, and all aspects of commercial execution. These strategies will include customer & market insights, branding, market segmentation, product positioning, channel strategies, and building the clinical marketing team to manage KOL development. This will be critical in order to deliver forecasted procedural volume-based goals on a national level.This role requires a forward-thinking, strategic leader who will lead a team that challenges the status quo in the dynamic and disruptive field of medical robotics.**You will be responsible for:**1. Downstream Product Management & US Value Proposition LocalizationOwn downstream product management and product marketing for the US market, with clear accountability for localizing the OTTAVA value proposition across clinical, economic, and operational dimensions keeping different US stakeholders in mind.Translate global product strategy, roadmap, and evidence into US‐specific value narratives that reflect local clinical practice patterns, customer economics, and buying dynamicsDefine how OTTAVA’s value is articulated to different US stakeholders (surgeons, hospital leadership, administrators) across the customer lifecycleServe as the primary US voice into Global Product Management and Global Marketing to ensure downstream insights, customer needs, and adoption realities inform global priorities2. Clinical Marketing & Evidence TranslationLead US clinical marketing strategy focused on converting evidence and real‐world experience into credible downstream value messagingEngage KOLs, early adopters, and clinical experts to generate insights, advocacy, and substantiation aligned to US market needsConduct structured clinical and market insight gathering (procedure mix, workflow impact, utilization drivers, competitive context) to inform value proposition evolutionEnsure clinical insights are consistently translated into downstream marketing content and fed back into global product and marketing teams3. Centers of Excellence (CoE) & Customer AdvocacyOwn the downstream strategy for US customer references and Centers of Excellence, with a focus on commercial credibility and proof of valueDefine criteria for CoE selection aligned to strategic segments, scalability, and peer influenceTranslate CoE experience into repeatable downstream assets (case studies, testimonials, customer stories, executive narratives)Maintain senior clinical and administrative relationships at reference sites to support advocacy, site visits, and peer‐to‐peer influence4. Downstream Commercial Interface (Non‐Executional)Build and own a Marketing PlanDefine value frameworks, narratives, and content direction that downstream execution teams (Sales Enablement, Field Marketing, CommEd, ProfEd) operationalizePartner with Commercial Operations and Customer Success to ensure value messaging aligns with onboarding, adoption, and long‐term utilizationProvide strategic input and governance over downstream content to ensure consistency, accuracy, and alignment with the localized US value propositionMonitor downstream performance signals (adoption trends, customer feedback, competitive responses) to continuously refine value articulationNote: This role does not own sales enablement execution, field marketing programs, or selling activities.5. Marketing Communications & US Market MessagingTranslate global brand and product strategy into US‐specific messaging frameworks that reflect regional nuances and buying processesPartner with Global Brand, Corporate Communications, and US stakeholders to ensure consistent, compliant, and locally relevant messagingCo‐develop US campaigns focused on adoption, utilization, and expansion, ensuring alignment with clinical and value narrativesEnsure a coherent, end‐to‐end customer experience through aligned downstream messaging across touchpointsLeadership & CollaborationBuild and lead the US OTTAVA Marketing organizationOperate as a senior cross‐functional leader across Product, Clinical, Customer Success, Professional Education, Commercial Operations, HEMA, Finance, and Sales EnablementEstablish clear downstream ownership, decision rights, and guardrails for how product value is defined and communicated in the US**Qualifications/Requirements****Required**Bachelor’s degree required; MBA or advanced degree strongly preferred10+ years of experience in product marketing, downstream product management, or commercial marketing in MedTech or complex healthcare marketsDemonstrated success localizing global products into compelling market‐specific value propositionsStrong clinical marketing and KOL engagement experienceAbility to synthesize clinical, economic, and operational inputs into cohesive value narratives
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