Junior Marketing Specialist

Junior Marketing Specialist

We are seeking a highly organized, proactive, and detail-oriented Junior Marketing Specialist to support marketing operations, customer communications, campaign coordination, and lead management across multiple digital channels.

This role is ideal for someone who enjoys working in fast-paced environments, managing marketing systems, coordinating campaigns, maintaining customer data accuracy, and supporting marketing automation workflows.

The ideal candidate is tech-savvy, organized, customer-focused, and comfortable working across CRM systems, email/SMS marketing platforms, LinkedIn outreach, and reporting processes.

This is an excellent opportunity for someone looking to grow within digital marketing, customer engagement, and marketing operations while supporting a premium customer-focused brand experience.

Key Responsibilities

Email & SMS Marketing

• Build, maintain, and segment contact databases within:
• Emma
• GoHighLevel (GHL)
• Similar CRM and marketing automation platforms
• Create, schedule, test, and deploy email and SMS campaigns
• Coordinate campaign updates, content revisions, and audience segmentation
• Monitor campaign responses and support follow-up activities when necessary
• Ensure communication accuracy, working links, and clean customer data

Lead Management & Customer Support

• Monitor inbound leads and customer inquiries from marketing campaigns and digital channels
• Maintain accurate customer and prospect records within company systems
• Support communication with prospective customers and franchise candidates
• Assist with onboarding workflows and customer welcome communications
• Help maintain a high-quality customer experience across all touchpoints

Marketing Operations & CRM Support

• Monitor marketing automation systems and CRM workflows
• Identify and report:
• Automation issues
• Workflow inconsistencies
• Platform errors
• Data discrepancies
• Support platform maintenance, database organization, and user access management
• Ensure marketing systems and customer records remain updated and organized

LinkedIn Outreach & Engagement

• Support LinkedIn outreach campaigns and engagement initiatives
• Monitor inbound messages and inquiries
• Assist with campaign launches and outreach optimization
• Track outreach performance and recurring engagement metrics
• Help maintain organized lead tracking and campaign reporting

Reporting & Performance Tracking

• Prepare weekly and monthly marketing performance reports
• Track:
• Campaign performance
• Lead activity
• Customer engagement metrics
• Outreach performance
• Maintain organized records of marketing activities and results
• Provide recommendations and insights based on campaign performance data

Requirements

• 13 years of experience in:
• Marketing
• Customer success
• Communications
• Marketing operations
• Business operations
• Related fields
• Strong organizational and time management skills
• Excellent written and verbal communication abilities
• Experience working with:
• CRM systems
• Email marketing platforms
• Marketing automation tools
• Strong attention to detail and multitasking abilities
• Proficiency with:
• Google Workspace
• Microsoft Office
• Comfortable learning and adapting to new software platforms
• Ability to work independently in a remote environment

Preferred Qualifications

• Experience with:
• Emma
• GoHighLevel (GHL)
• Similar marketing automation platforms
• Familiarity with LinkedIn outreach and lead generation workflows
• Experience supporting:
• Hospitality businesses
• Luxury brands
• Membership-based businesses
• Franchise organizations
• Basic understanding of marketing analytics and reporting

What We're Looking For

• Highly organized and detail-oriented professional
• Strong communication and follow-through skills
• Customer-focused mindset with commitment to quality service
• Proactive and solutions-oriented attitude
• Ability to balance multiple tasks and priorities efficiently
• Collaborative team player comfortable in fast-paced environments

What Success Looks Like

• Marketing campaigns are launched accurately and on schedule
• CRM and marketing databases remain organized and updated
• Customer communications maintain high-quality standards
• Lead tracking and reporting remain accurate and actionable
• Marketing systems and workflows operate efficiently
• The customer experience consistently reflects a premium brand standard

Why Join Us?

• Opportunity to grow within marketing operations and customer engagement
• Exposure to modern CRM and marketing automation systems
• Collaborative and supportive remote work environment
• High-impact role supporting customer experience and brand growth
• Long-term growth opportunities within marketing and operations

This is a remote/telecommute position.