Executive Director, Advertising Sales - Mobile/Tech

Partner with the VP of Americas to own the strategy, revenue plan, and operating model for the Mobile & Tech segment. Define the segment’s ideal customer profile, priority categories, account tiers, coverage model, and go-to-market strategy. Personally originate, develop, and close select strategic accounts that can create meaningful revenue or unlock broader market opportunities. Lead, coach, and develop a team of Account Directors, expanding the organization as the business grows. Establish clear revenue goals, pipeline expectations, forecasting standards, and performance accountability across the team. Build a repeatable Mobile sales motion, including positioning, pitch narratives, measurement frameworks, proof points, and account activation strategies. Determine what Universal Ads must demonstrate to earn and grow budgets from sophisticated app and performance marketers. Partner with product, measurement, customer success, partnerships, and marketing to prioritize the capabilities required to grow the segment. Create a structured feedback loop that translates client needs, sales barriers, and market developments into actionable product recommendations. Build senior relationships across app marketers, MMPs, measurement partners, agencies, and other influential members of the Mobile ecosystem. Represent Universal Ads with credibility at customer meetings, industry events, and strategic partner conversations. Build the foundation for future hiring, team structure, sales process, account coverage, and segment expansion. Requirements 8+ years of experience in app promotion, performance marketing, programmatic, CTV, social, mobile, or related advertising sales. Demonstrated experience leading sales teams, building a business line, or establishing a new go-to-market motion. Experience personally developing and closing strategic new business while also enabling a broader sales team. Established relationships across app marketers, growth marketers, MMPs, measurement partners, agencies, and the broader Mobile ecosystem. Experience working with mobile apps, AI companies, gaming companies, fintech, digital services, or subscription-based businesses. Strong understanding of performance marketing metrics, attribution challenges, incrementality, measurement triangulation, and growth media buying behavior. Experience with Ads Manager buying tools, MMPs, incrementality partners, and advanced measurement solutions. Ability to translate market insights into commercial strategy, product priorities, and repeatable sales processes. Strong executive communication, storytelling, team leadership, and cross-functional influence. Experience operating in a high-growth, early-stage, or build-oriented environment preferred. Core Competencies Demonstrates expertise in performance marketing, strategic account development, and team leadership within the Mobile & Tech segment. Proven ability to create and execute go-to-market strategies while building strong relationships across the mobile ecosystem. Highest-signal resume keywords Performance Marketing Strategic Account Development Sales Team Leadership Go-To-Market Strategy Mobile Ecosystem Relationships ATS Optimization Keywords Hard Skills App Promotion Programmatic Advertising CTV Advertising Social Advertising Sales Process Development Revenue Forecasting Attribution Challenges Measurement Triangulation Growth Media Buying Incrementality Measurement Soft Skills Executive Communication Storytelling Team Leadership Cross-Functional Influence Industry Keywords Mobile Apps AI Companies Gaming Companies Fintech Digital Services Subscription-Based Businesses Tools & Technologies Ads Manager Measurement Solutions MMPs Incrementality Partners #J-18808-Ljbffr Jobtailor