Associate Director of Marketing, Marketplaces (TikTok Shop & Amazon) (Denver)

BrüMate, the innovation leader in drinkware and outdoor products, is looking for a Marketing Associate Director, Marketplaces (TikTok Shop & Amazon) to join our dynamic team.

At BrüMate, we are enthusiastic about product design and innovation, and marrying that product innovation with marketing innovation to achieve extraordinary results. We exist to enhance everyday moments and to add excitement to what our customers love most. Inspired by equal parts inventiveness and imagination, we are a crü of creative, fast-moving, ambitious, initiative-takers committed to doing things differently. We obsess over the intricate details while relentlessly pursuing the bigger picture. Our operating style is fast-paced, innovative, and collaborative. By joining our team, you will be empowered to make a meaningful impact across the organization alongside your peers.

Position Overview:

We are seeking a people-oriented, energetic, and growth-minded Associate Director of Marketing, Marketplaces to join our team, reporting to the Sr. Director of Growth. The ideal candidate will have a strong background in any or all of growth marketing, creator and affiliate operations, and digital merchandising with a focus on marketplace channels including TikTok Shop and Amazon. This position will encompass performance marketing, creative strategy, digital merchandising, creator and affiliate relations, channel operations, and promotional strategy and is expected to own some strategic and executional areas while collaborating with the growth marketing team and cross-functionally in other executional areas related to marketplace channels.

The Associate Director of Marketing, Marketplaces will own and scale our visibility and revenue across marketplace channels (initially consisting of TikTok Shop and Amazon). This role has the potential to open up new marketplace channels and expand existing ones internationally. Responsible for driving profitable top-line revenue growth, the role works individually, with external agency partners, and with individual creators and affiliates to achieve our growth goals. Aside from a track record of owning profitable eight-figure revenue growth, the ideal candidate should have a knack for optimizing on-page conversion, building community with content creators, and coordinating integrated cross-channel marketing campaigns.

This person should thrive in ambiguity– able to quickly test, learn, and iterate independently while still knowing when to ask for support. The Associate Director of Marketing, Marketplaces should be obsessed with news and developments surrounding social commerce platforms and other marketplace channels, as well as finding new and innovative marketing tactics for driving growth in these channels.

Our team is passionate about our customers, products, and their experience with our products, so the ideal candidate will also harness a personal connection with our brand and develop an intuition for our customers, proactively adding value to their experience with the brand from first impression to their latest purchase.

How You’ll Make A Difference (Responsibilities):

Paid Advertising & Performance Strategy

• Proactively partner with internal media buyers and agency partners to strategize, deploy, measure, and refine paid ad campaigns across Amazon (Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP/ STV, etc.) and TikTok Shop (GMV Max).
• Build and maintain relationships with Advertising Account Managers and related personnel at TikTok Shop and Amazon Ads that lead to scaled support and expanded opportunities.
• Build and maintain relationships with agency partners managing elements of day-to-day execution within the TikTok Shop and Amazon Ads ecosystems.
• Build and maintain a test-and-learn agenda with respect to marketplace advertising in collaboration with the Sr. Director of Growth.
• Own and innovate media measurement and results validation relating to marketplace ads investment and its direct impact as well as second-order affects (omnichannel impact).
• Monitor daily spend, revenue, return on ad spend (ROAS), Customer Acquisition Cost (CAC), and related KPIs across both channels to ensure efficient scaling within KPI budgets.
• Ensure paid ad campaigns align seamlessly with organic social, creator content, seasonal promotions, product launches, and other integrated marketing campaigns. Find opportunities to extend marketplace visibility into owned channel (email, SMS, organic social) communications.

Creative Strategy & Storefront Optimization

• Collaborate with the brand and creative teams on marketplace-specific asset libraries, ensuring each marketplace has on-hand, spec-compliant materials ahead of deadlines.
• Develop creative briefs tailored to each marketplace channel: high-converting, UGC-style vertical videos for TikTok Shop, and clean, infographic-heavy visual assets for Amazon.
• Collaborate with in-house designers and editors, as well as external agencies to produce continuous iterations of main images, A+ Content, and video ad content.
• Run systematic A/B tests on video hooks, listing imagery, storefront banners, and other ad creative to maximize brand recall, click-through, and conversion rate.
• Write keyword-rich titles, bullet points, and descriptions (Amazon SEO), design and update A+ Content to maximize conversion.
• Optimize product catalog titles, variant setups, demo videos, and product showcase assets in TikTok Seller Center.
• Regularly audit listings for compliance, broken links, unauthorized sellers, suppressed buy boxes, policy flags, and new listing features on all marketplace platforms.

Creator, Affiliate, & Community Management

• Manage the TikTok Shop Affiliate Center—building targeted collaboration plans, setting tiered commission structures, and conducting proactive creator outreach to drive sample distribution and product tagging in creator video content.
• Build, moderate, and scale our TikTok Shop Creator Community Discord channel. Serve as the main point of contact for creators by sharing creative briefs, hosting Q&As, running monthly creator incentives/challenges, coordinating sample fulfillment, and maintaining high creator engagement.
• Turn one-off creator viral moments into long-term affiliate relationships that generate a steady cadence of high-converting shoppable content.

Promotional Strategy & Merchandising

• Serve as the internal expert of each marketplace channel’s promotional cadence, seasonal windows, and marketing asset requirements.
• Formulate and manage the annual promotional calendar, including channel-specific flash sales, platform coupons, volume discounts, and bundle offers.
• Lead campaign setups for major retail windows including Amazon Prime Day / Fall Prime Deals, Black Friday / Cyber Monday (BFCM), and TikTok Shop Platform Campaigns.
• Identify and apply for TikTok Shop co-funded voucher programs, platform subsidies, and Amazon deal placements (Lightning Deals, 7-Day Deals, etc.).

Channel Health, Operations, & Analytics

• Monitor Seller Central and TikTok Seller Center health dashboards (e.g., Late Shipment Rate, Order Defect Rate, policy compliance) to protect account status.
• Work closely with operations and supply chain teams to forecast demand based on upcoming promotional pushes, creator campaigns, and ad scale.
• Deliver weekly and monthly performance reports tracking key metrics (GMV, net revenue, conversion rates, organic vs. paid split, affiliate ROI), translating data into actionable growth strategies.

What You Bring to the Table (Qualifications):

• 5+ years of digital marketing experience, with direct, hands-on management of both TikTok Shop Seller Center and absolute requirement and Amazon Seller Central as nice-to-have. A combination of agency and brand-side experience is a plus, as is experience with omnichannel brands with strong direct-to-consumer, marketplace, and wholesale/ retail businesses.
• 5+ years of marketplace advertising experience in either or both of TikTok or Amazon Ads.
• Experience managing co-op and trade spend deployment and tracking.
• Ability to multi-task and manage several different projects with strong attention to detail. Set and achieve goals, meet deadlines, and pivot strategy as necessary to meet business goals.
• A self-starting attitude, ability to work independently and effectively with little oversight or management.
• Desire to work within a fast-growing brand in a fun and fast-paced environment.
• Proven track record of success in managing profitable revenue growth in marketplace channels.
• Ability to analyze data, consumer trends, and competitive insights to effectively identify opportunity areas for growth.
• Proficient in spreadsheet software (VLOOKUPs, SUMIFs, and pivot tables, at a minimum).
• Exceptional written and verbal communication skills for creator outreach, internal cross-functional teamwork, and external vendor/ partner interactions.
• Bachelor's degree in marketing, business, or a related field.

Our Benefits:

• Medical, dental, and vision insurance coverage
• Employee discounts and perks
• Hybrid office-home schedule (three in-office days per week)
• Flexible paid time off
• Paid maternity/ paternity leave
• 401K, 50% company match up to 7% of salary
• Opportunities for career growth within a rapidly expanding, innovative company

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