Marketing Manager

Role Description

The Marketing Manager is a high-impact role within Founder Shield, the insurtech broker of choice for venture-backed startups. This role partners directly with sales leadership to build the demand generation and ABM programs that fuel growth, owning campaigns, content, and AI-driven workflows that move the right prospects through the funnel.

If you know how to market to founders, operators, and finance leaders at Series A through D companies, you will hit the ground running here.

Principal Responsibilities:

• Outbound Marketing & ABM Orchestration
  • ABM Strategy: Partner with sales leadership to design and execute high-touch Account-Based Marketing campaigns targeting large enterprise accounts.
  • Collateral & Copywriting: Lead the creation of tailored sales collateral, pitch decks, and personalized outreach copy that resonates with C-suite, Finance Execs, and Founders.
  • Creative Management: Direct internal and external designers to produce high-quality visual assets for ABM sequences, ensuring brand consistency and high engagement.
  • Funnel Building: Architect and optimize multi-stage lead funnels that guide prospects from cold outreach to qualified sales opportunities.
• Performance Media & Digital Acquisition
  • LinkedIn & Display Advertising: Work with advertising specialists to optimize performance-based campaigns on LinkedIn and industry-specific display networks, focusing on precision targeting for the Innovation Economy.
  • Landing Page Optimization: Create and manage personalized landing pages using A/B testing and personalization tools to increase conversion rates for specific industry segments.
  • Data-Driven Growth: Utilize performance analytics to track the buyer journey from first touch to bound policy, adjusting spend and tactics based on ROI.
• Sponsorships & Partnership Marketing
  • Sponsorship Planning: Identify, evaluate, and negotiate high-impact sponsorship opportunities with industry publishers, events, and newsletters to drive top-of-funnel awareness.
  • Affiliate & Partner Growth: Oversee and scale affiliate marketing programs, working closely with industry partners to develop mutually beneficial lead-sharing pipelines.
  • Event Integration: Coordinate marketing efforts around key industry events to maximize lead capture and brand authority within emerging sectors.
• AI Strategy & Agentic Workflows
  • AI Implementation: Leverage Claude, Gemini, and OpenAI to automate and enhance marketing operations, from high-volume personalized copywriting to sophisticated lead research.
  • Agentic Workflow Development: Build and manage autonomous AI workflows that handle multi-step marketing tasks, such as automated prospect intent monitoring and dynamic lead scoring.
  • Prompt Engineering: Create and maintain a library of sophisticated prompts to ensure brand voice consistency and technical accuracy across all AI-generated content.

Qualifications

• 5+ years in marketing, with a focus on growth, performance, or demand generation. Experience in B2B SaaS, FinTech, or Insurtech is highly preferred.
• Hands-on experience building automated workflows using OpenAI (GPTs), Claude (Artifacts/Projects), or Gemini, as well as no-code automation tools (e.g., Zapier, Make) to create agentic systems.
• Strong understanding of the growth stack, including LinkedIn Campaign Manager, CRM (Salesforce), 6Sense, and landing page builders.
• Exceptional copywriting skills and experience managing creative freelancers or agencies to produce professional marketing assets.
• Proven ability to source, onboard, and lead freelancers or offshore agencies to scale output.
• Strong track record of managing five-figure monthly ad spends and negotiating direct sponsorship deals.

Requirements

• Bachelor degree in marketing or communications.
• Proven track record of effective growth marketing campaigns.
• Experience in customer acquisition, retention marketing, and CRM (Salesforce).
• Excellent written and verbal communication skills.
• Expertise in productivity and communications software (i.e., Google Docs, Microsoft Office, CRM, WordPress).
• Proficiency with Adobe Creative Cloud suite - Photoshop, Illustrator & InDesign.
• Experience with project management tools such as Monday.com, Asana, Trello, Jira. Knowledge of Agile methodology is a plus.
• Experience in a startup or high-growth environment or interest in the cannabis business and community. Not required but a plus.
• Previous experience sourcing, managing, and leading freelancers/contractors (e.g. UpWork, Fiverr, Offshore agencies) to scale marketing output.
• Passionate about lead generation, retention marketing, and driving ROI.
• Desire to work in an entrepreneurial company and drive immediate results.

Special Working Conditions

• Fast paced, multi-tasking environment.

Important Notice

This position description is intended to describe the level of work required of the person performing in the role and is not a contract. The essential responsibilities are outlined; other duties may be assigned as needs arise or as required to support the firm. All requirements may be modified to reasonably accommodate physically or mentally challenged colleagues.