Director, Comms Strategy

Job Summary The Director, Communications Strategy owns the Communications Strategy discipline across Xfinity Creative, operating horizontally across pods and campaigns. This role defines how campaign ideas translate into cross-channel systems, ensuring coherent, channel‑appropriate activations at all touchpoints. Responsibilities Own and operationalize the Communications Strategy discipline across Xfinity Creative, maintaining standards, frameworks, and tools. Lead and develop comms strategists embedded in pods, establishing frameworks and ways of working. Identify opportunities to improve how campaigns scale across channels and customer journeys. Collaborate with Creative Strategy and creatives to translate campaign ideas into channel‑native activations. Co‑develop channel‑native concepts, bringing platform behaviors, formats, best practices, and audience context into concept development. Stress‑test and sharpen executions early to ensure the idea holds across touchpoints and identify where new mechanics are needed. Define how channels are used creatively across campaigns, uncovering unconventional approaches and partnering with Comms Planning + Media. Leverage partner ecosystems and emerging platforms to inspire new thinking within creative teams. Align campaign messaging with media placements, audience mindset, and platform behaviors, ensuring creative and media decisions reinforce each other. Translate insights, creative effectiveness, and cross‑channel performance into actionable strategy decisions and future guidance. Shape the marketing communications agenda across pods, ensuring cohesive, aligned marketing activity, and act as the ground‑up voice driving marketing alignment. What Good Looks Like One idea, many expressions; coherent across channels and customer journeys. Coherent and connected campaigns across marketing activity. Improved performance of creative assets within channels. A supported, high‑performing Communications Strategy team. Qualifications 10+ years in communications planning or strategy, ideally in an in‑house agency or creative agency environment. Strong cross‑channel fluency and framework‑building capability. Confident collaborator with creative teams; clear communicator and presenter. Independent judgment and discretion in matters of significance. Regular, consistent, punctual attendance; willingness to work nights and weekends as needed. Education: Master’s Degree preferred (or equivalent coursework/experience). Certifications (if applicable) welcome. Compensation & Benefits Base pay range: $184,648.77 – $276,973.16 (dependent on experience). Base pay is part of the Total Rewards for Comcast, which includes a range of benefits to support employees physically, financially, and emotionally. Eligible employees may receive bonuses and, where applicable, commissions. EEO Statement Comcast is an equal‑opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. #J-18808-Ljbffr Blueface