Management Analyst, Marketing & Content Strategy

The Department of Marketing and Public Relations is seeking a talented individual to fill the position of Management Analyst, Marketing & Content Strategy. Mission College, located in Santa Clara, the heart of the Silicon Valley, is a proud Hispanic Serving Institution (HSI) and Asian American Native American Pacific Islander Serving Institution (AANAPISI). As a designated Caring Campus, we prioritize connection, compassion, and belonging in all that we do. We are deeply committed to diversity, equity, inclusion, and anti-racism, not just as values, but as everyday practices. Our greatest strength is our people. At Mission, employees are encouraged to bring their full, authentic selves to work. We lead with heart, honor lived experience, and center students in every decision. With innovative programs, a student-focused culture, and award-winning faculty and staff, Mission College has earned recognition for advancing equitable student outcomes, supporting basic needs, and driving workforce development. This is more than a place to work - it's a place to belong, grow, and make a real impact. Under the general direction of the Director of Marketing and Public Relations, the Management Analyst for Marketing and Content Strategy is responsible for coordinating and executing data-informed marketing initiatives that drive student engagement, enrollment, and brand awareness. This role combines strategic content development, AI-driven marketing support, and administrative coordination. The incumbent will write and manage content for newsletters, websites, and campaigns; support enrollment marketing efforts including weekly newsletters and email communication; and oversee the department's work order/project intake system to ensure timely delivery and performance tracking across platforms. Coordinate with the Social & Multimedia team to extend campaign messaging across digital and social platforms. Examples of duties include: * Serve as the primary point of contact for intake of marketing work orders from internal departments; review, assign, and track projects from request to completion. * Maintain a marketing request/project management system to ensure equitable workload distribution and deadline compliance. * Oversee the development, scheduling, and distribution of college student and employee newsletters through Constant Contact, ensuring timely, engaging, and brand-consistent * Generate weekly reports on active projects, completion rates, and team performance for leadership review. * Provide administrative support to the Director, including scheduling meetings, preparing reports, managing vendor communications, and assisting with contracts, bids, and Requests for Proposals (RFPs). * Assist in the development of integrated enrollment marketing campaigns in collaboration with Outreach, Admissions, and Financial Aid. * Use data analytics, CRM reports, and predictive insights to identify and target key student segments, including first-generation students, adult learners, and stop-outs. * Monitor campaign performance metrics and adjust messaging strategies to increase engagement, conversion, and equity in outcomes. * Support digital advertising campaigns by writing optimized content and tracking performance indicators across platforms. Cross-Department Collaboration * Liaise with instructional departments, Student Services, and leadership to collect content, success stories, and campus updates for use in campaigns and storytelling. * Support the production of board reports, public communications, and executive talking points as needed. * Work closely with the Social and Multimedia team to amplify written content through video, photography, and social campaigns. * Assist with press and media coordination for events, student stories, and college-wide announcements. Innovation, Research, and Compliance * Stay current on trends in generative AI, student recruitment marketing, and higher education communications. * Ensure all content meets accessibility standards and follows district, FERPA, and branding guidelines. * Contribute to the development of style guides, voice and tone standards, and AI usage protocols for internal content creators. Applicants who possess the knowledge, skills and life experiences to address the cultural and educational needs of a diverse student population are encouraged to apply.