VP Marketing (wellness)

The Role We are seeking a results-driven Vice President of Marketing to drive the global brand strategy, execution, and performance outcomes. This executive will own brand differentiation in a competitive international landscape and align marketing initiatives with business growth, customer engagement, and field performance. Success will be measured by strategic execution, campaign performance, team enablement, and the ability to deliver quantifiable results. Employee Value Proposition End-to-end campaign ownership from idea to execution with measurable results. Strategic autonomy with the authority to test, optimize, and scale ideas quickly. A fast‑paced, high‑growth environment that values speed, learning, and cross‑functional collaboration. A culture of accountability and continuous improvement . Direct influence on the company's trajectory through close partnership with executive leadership. Opportunity to grow and develop as a full‑spectrum business leader . Global Brand Strategy Execution Deliver a clear differentiated brand presence. Achieve brand consistency across markets with localized relevance. Strategic Alignment with CMO Collaborate with the Chief Marketing Officer to translate strategic vision into a measurable marketing roadmap. Support the roadmap and ensure alignment with business objectives. Establish regular checkpoints to assess progress, measure outcomes against KPIs, and refine strategy as needed. Demonstrate marketing excellence through defined metrics such as campaign ROI, brand engagement lift, channel performance, and speed‑to‑market benchmarks. Lead implementation with clear OKRs across marketing functions to secure strategic focus and executional alignment. Marketing Operations and Team Performance Manage and evolve the existing marketing calendar, planning future initiatives. Improve team productivity through structured project management and accountability. Build and lead a high‑performing team with measurable KPIs (e.g., project delivery SLAs, campaign execution quality scores). Global Brand Stewardship : Define and execute the brand's voice, visuals, and positioning globally. Customer‑First Strategy : Use data to guide segmentation, messaging, and design that resonates with target personas. Campaign Leadership : Lead ideation, creative development, and execution of brand campaigns that drive revenue and engagement. Innovation Partnership : Collaborate with the Product Team to align brand and business goals. Channel Cohesion : Own and optimize brand presentation across all marketing channels and digital platforms. Field Enablement : Align brand marketing with field incentives and behavior drivers rooted in the compensation model. Strategic Planning : Translate company priorities into actionable marketing plans and dashboards. Creative Oversight : Supervise and guide internal creative teams to produce brand‑aligned content. Performance‑Based Qualifications Education : Bachelor’s in marketing required; MBA or advanced degree preferred. Experience : 15+ years in brand marketing (beauty, wellness, or lifestyle industries preferred), including team leadership and campaign execution. Performance History : Proven record of driving measurable campaign ROI, brand growth, and team KPIs. Creative Leadership : Strong design and storytelling instinct with the ability to lead high‑performance creative teams. Strategic Thinker : Ability to translate brand strategy into tangible business results. Operational Discipline : Skilled in marketing tech stacks, performance dashboards, and PM systems to manage delivery. Collaborative Driver : Strong cross‑functional leadership and influence across global teams. Agility & Execution : Quick decision‑making, iterative strategy, and pivoting in fast‑moving environments. About Plexus Plexus Worldwide, headquartered in Scottsdale, Arizona, is a direct‑selling company specializing in scientifically backed dietary and personal care products sold through Brand Ambassadors. With 18 years in the market, we focus on health, wellness, and community impact. Our Core Values We are One Plexus. We are accountable. We get the job done right. We empower others. Competitive medical plans. 401(k) with company match and immediate vesting. 1‑on‑1 personalized health coaching. Many other voluntary benefits. #J-18808-Ljbffr Plexus Worldwide