Director of Marketing
Haskell Co
At Haskell, you're not just joining a company, you're joining a nationally recognized Top Workplace where diverse perspectives and inclusive thinking drive stronger outcomes. Whether you're starting out, growing your expertise, or leading the way, you'll find a culture grounded in trust, driven by excellence, and built to support your goals. Here, you'll have the opportunity, flexibility, and sense of belonging to grow your career your way-while making a real impact.
The Director of Marketing leads regional marketing strategy and execution to strengthen community engagement and elevate brand presence across all markets. Grounded in Haskell's Every Location Matters strategy, this role recognizes that our offices are more than physical spaces-they are strategic assets that fuel market growth, strengthen our brand, shape culture and elevate both client and employee experiences.
In partnership with the Locations Vice President and Regional Market Leaders, the Director of Marketing develops and delivers integrated marketing initiatives aligned with Haskell's brand, including high-impact materials, presentations, advertising campaigns and event strategies such as tradeshows and community engagements. This leader ensures each location is activated in a way that reflects local market priorities while reinforcing a cohesive, enterprise-wide brand.
Job Responsibilities:
- Collaborate with the Locations Vice President to develop internal and external marketing content and reporting on behalf of the overall Every Locations Matters strategy
- Leverages and enhances existing marketing tools, processes and brand standards while collaborating closely with market-based marketing teams to drive consistency, scalability and measurable impact
- Provide leadership and oversight to a team of Regional Marketing Specialists, aligning their efforts to support strategic market growth, deepen client relationships and advance business development outcomes
- Oversee the planning, development and execution of marketing campaigns and strategies to improve market visibility, client engagement and pursuit business development effectiveness
- Supervise the production and design of pre-qualifications, presentations and other marketing assignments, providing guidance on win strategies and presentation coaching
- Oversee the creation and maintenance of marketing/business development assets and team resources
- Use CRM data, market research and local insights to inform regional strategy, prioritize opportunities and improve marketing effectiveness
- Supervise advertising and other outside events (i.e., tradeshows), which may require some travel
- Conduct quality reviews of all team deliverables to ensure alignment with brand standards and best practices.
- Participate in company-wide marketing initiatives and the Marketing Council
To thrive in this role, you'll need:
- Demonstrated ability to create and translate marketing strategy into measurable business development outcomes
- Proven ability to influence, exercise strategic judgment, and lead change across diverse stakeholders and regional priorities
- Strong understanding of AEC industry dynamics, terminology and pursuit processes
- Proven leadership experience guiding high-performing, collaborative teams
- Experience managing and developing direct reports; ability to align teams around strategic priorities
- Advanced analytical, problem-solving and decision-making capabilities
- Experience leveraging CRM platforms to support pipeline development and marketing effectiveness
- Exceptional written and verbal communication skills, with strong editing and storytelling abilities
- Strong project management skills with the ability to manage multiple priorities and deadlines
- Executive-level presentation and facilitation capabilities
- Proficiency in Microsoft Office and Adobe Creative Suite (including InDesign)
- Advanced knowledge of graphic production and brand execution
Education & Years of Experience:
- Bachelor's degree (marketing, communications, English, journalism, business administration or technical field) with a minimum of 15 years of related experience, with 10+ years of experience in the Architecture/Engineering/Construction (AEC) industry preferred.
- Related master's degree also preferred
At Haskell, we offer a comprehensive benefits package, including health insurance, retirement plans, professional development opportunities, and more. Join us and be part of a team where your contributions make a difference.
Environmental Factors and/or Physical Requirements:
While performing the duties of this job, this position is required to have ordinary ambulatory skills sufficient to visit other locations; and the ability to stand, walk, stoop, kneel, crouch, and manipulate (lift, carry, move) light to medium weights of 10-50 pounds. Requires good hand-eye coordination, and arm, hand and finger dexterity, including the ability to grasp, and visual acuity to use a keyboard, operate equipment and read application/form information. The associate frequently is required to sit, reach with hands and arms, talk, and hear.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities:
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, or protected veteran status.Haskell will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990 and the Americans with Disabilities Act Amendments Act of 2008. The job description will be reviewed periodically as duties and responsibilities change with business necessities. Essential and marginal job functions are subject to modification.
Haskell is a Drug-Free Workplace.
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