General Manager

General Manager

Location: Puerto Rico

Company: Spanish Broadcasting System (SBS)

Division: Radio & Integrated Media Operations

Spanish Broadcasting System, Inc. (SBS) is one of the nation’s largest Hispanic media and entertainment companies, delivering premium content through radio, digital platforms, live events, and experiential marketing. SBS Puerto Rico operates a leading portfolio of radio brands that connect with audiences across music, entertainment, news, and culture while providing innovative advertising solutions for local and national clients.

We are seeking a dynamic, strategic, and results‑driven General Manager to lead our Puerto Rico market operations. This executive leadership role is responsible for overseeing all aspects of station performance, including revenue growth, sales leadership, programming collaboration, operations, community presence, and team development.

The ideal candidate is an experienced media leader with strong business acumen, a passion for Hispanic media, and a proven ability to build high‑performing teams and drive market success.

Position Summary

The General Manager is responsible for the overall leadership, operational management, and financial performance of the Puerto Rico market. This role oversees sales, marketing, promotions, programming coordination, operations, and administrative functions while ensuring alignment with SBS corporate objectives.

The General Manager will lead revenue generation efforts across radio, digital, and experiential platforms while fostering strong relationships with advertisers, agencies, community leaders, and strategic partners.

Key Responsibilities

• Lead all day‑to‑day operations for the Puerto Rico market
• Develop and execute strategic business plans to drive revenue growth and profitability
• Build, coach, and lead high‑performing sales and operational teams
• Foster a positive, collaborative, and accountable workplace culture
• Ensure compliance with FCC regulations, company policies, and operational standards
• Oversee local and national sales strategy across radio, digital, promotions, and event platforms
• Drive revenue performance through direct client engagement and strategic partnerships
• Monitor market trends, competitive landscape, and emerging revenue opportunities
• Collaborate with sales leadership to establish budgets, forecasts, and revenue goals
• Support major account development and agency relationships
• Partner with Programming leadership to strengthen ratings performance and audience engagement
• Support station branding, promotions, community initiatives, and marketing campaigns
• Ensure SBS brands maintain strong visibility and relevance within the Puerto Rico market
• Manage market budgets, expense controls, forecasting, and operational efficiencies
• Review financial reports and implement strategies to improve performance
• Oversee staffing, talent development, and workforce planning
• Ensure smooth coordination between departments including Sales, Promotions, Programming, Traffic, Finance, and Engineering
• Represent SBS Puerto Rico at industry events, client meetings, and community functions
• Strengthen relationships with local organizations, advertisers, and business leaders
• Enhance the company’s reputation and community presence across the market

Qualifications

Required

• 7+ years of leadership experience in media, radio, broadcasting, advertising, or related industries
• Proven experience managing revenue growth and operational performance
• Strong sales leadership and business development background
• Excellent communication, leadership, and team management skills
• Strong understanding of radio, digital media, and integrated marketing solutions
• Ability to analyze financial performance and develop strategic initiatives
• Bilingual in English and Spanish, both written and verbal
• Strong organizational and decision‑making abilities

Preferred

• Prior General Manager or senior market leadership experience
• Experience within Hispanic media or multicultural marketing environments
• Established relationships within the Puerto Rico advertising and business community
• Bachelor’s degree in Business, Marketing, Communications, or related field

What We’re Looking For

• A strategic and entrepreneurial leader
• Strong people‑management and motivational skills
• Ability to balance creativity, operational excellence, and revenue growth
• Passion for media, entertainment, and community engagement
• A collaborative executive who leads with accountability and vision

Compensation & Benefits

SBS offers a competitive compensation package including base salary, performance incentives, and benefits eligibility consistent with company policy.

Equal Opportunity Employer

Spanish Broadcasting System is proud to be an Equal Opportunity Employer. We are committed to fostering a diverse and inclusive workplace where all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic under applicable law.

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