Director of Sales

Company Description8th & Roast has been crafting exceptional coffees in Nashville since 2009, emphasizing sustainability, quality, and strong partnerships with coffee producers. We value fair and ethical practices, sourcing from farmers who prioritize their land and crops. With three locations in Nashville, partnerships at Nashville International Airport and Canopy by Hilton, and a nationwide wholesale program, 8th & Roast is a leader in the Southeast's craft coffee scene. We invite all coffee enthusiasts to join us in exploring the world of premium coffee through integrity and transparency. For more information, visit DescriptionReporting to the CEO, the Director of Sales is responsible for developing and executing the company's wholesale growth strategy. This individual will lead the sales team, build high-value partnerships, oversee project management of new products, and ensure operational excellence in customer acquisition and retention. This role blends leadership, analytics, hands-on selling, and project management — perfect for someone who thrives in a fast-moving, values-driven environment.Qualifications5–8 years of B2B sales experience, with at least 2 years in a leadership roleKnowledge and experience in various CRM softwares such as Bigin and ShopifyProven track record in wholesale, food/beverage, or specialty coffee preferredExperience in product development and project management including initial planning and development, risk/reward evaluation, budget and resource management, stakeholder management and communications, etc.Proven ability to set and achieve long- and short-term sales goalsKey CompetenciesCommunication - Maintain open, honest communication, respond to feedback, and project management skillsOrganization/reporting - Ability to manage and track multiple projects, track KPIs, and delivery regular reportsCustomer Service - Ability to effectively assist and support customers through clear communication, problem-solving, professionalism, and a positive attitude to ensure customer satisfaction.Relationship Management - ability to build and maintain positive, professional relationships through effective communication, trust, collaboration, and responsiveness to the needs of others.Forecasting - ability to analyze data, trends, and patterns to accurately predict future outcomes and support informed planning and decision-making.Collaboration - ability to work effectively with others by sharing ideas, communicating openly, and contributing toward common goals and successful outcomes.Sales Experience - ability to identify customer needs, build strong client relationships, and effectively promote products or services to achieve sales goals and business growth.Sales Strategizing - ability to develop and execute planned approaches to selling by analyzing. markets, identifying opportunities, targeting customers effectively, and aligning sales actions with business objectives to maximize results.Problem Solving Skills - ability to identify issues, analyze their causes, and develop effective, practical solutions in a timely and logical manner.Project Management Skills - ability to plan, organize, and oversee tasks and resources effectively to ensure projects are completed on time, within scope, and aligned with defined goals.Key Responsibilities & Job FunctionsStrategic GrowthDefine and execute a comprehensive wholesale sales strategy aligned with company goals.Identify and prioritize target markets, customer segments, and partnership opportunities.Drive year-over-year revenue growth and customer base expansion.Team LeadershipRecruit, coach, and manage a high-performing sales team.Establish clear goals, KPIs, and accountability metrics.Foster a team culture rooted in collaboration, creativity, and results.Key Account ManagementBuild and maintain strong relationships with top wholesale partners.Negotiate contracts, pricing, and terms to ensure mutual success.Ensure exceptional customer experience from onboarding to long-term service.Cross-Functional CollaborationWork closely with Marketing, Production, and Customer Support to align on messaging, inventory, fulfillment, and overall customer satisfaction.Provide regular feedback from the field to influence product development and market positioning.Product Development & Project ManagementLead new product development for wholesale offeringsLead and execute project management of new products from start to finishData & ReportingTrack and analyze sales performance using CRM tools.Report weekly/monthly performance metrics to leadership.Use data to drive decision-making and forecast trends.Physical RequirementsMust be able to complete these requirements with or without accommodationHear – speak to coworkersStand for prolonged periods of timeUse hands/fingers for computer keyboardFull-time BenefitsHealth, dental, vision insurance with employer contribution401K with 3% match for full-time employeesGenerous PTO, sick day, and holiday time offBereavement payContinuing education stipend for employeesAnnual bonus based on growth of sales year over yearFree Coffee Classes: team members can attend any coffee class for free.Coffee for home! Employees may take home one 12-ounce bag of coffee per monthCoffee at work! Employees enjoy unlimited free cold brew and drip coffee, as well as specialty drinks during shop visits and a 50% discount on all foodEEO Statement:At Roast, Inc., it is our policy to provide equal employment opportunities to all employees and applicants for employment based on qualifications, abilities, and merit. Therefore, Roast, Inc. prohibitsdiscrimination against employees, applicants or any other legally covered persons because of race, color, religion, national origin, age, sex (including pregnancy, sexual orientation and gender identity orexpression), citizenship, genetic information, disability status, past, current, or prospective membership in the uniformed services or any other characteristic protected under applicable federal, state, or local law. This policy applies to all terms and conditions of employment, including, but not limited to hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. No one will be subject to, and Roast, Inc. prohibits, any form of discipline, reprisal, intimidation or retaliation for good faith reports or complaints of incidents of discrimination of any kind, pursuing any discrimination claim or cooperating in related investigations. Questions or concerns about discrimination should be reported to your immediate manager or Human Resources.