Senior Account Manager

The Senior Account Manager is a strategic and executional lead responsible for managing high-impact, performance-driven media campaigns and cultivating strong, long-term client relationships. This role combines day-to-day oversight with strategic thinking to deliver accountable, results-driven media solutions across linear television (national and local) and CTV/OTT, and increasingly across audio, programmatic, and out-of-home. The Senior Account Manager plays a central role in translating client business objectives into actionable media plans, guiding internal teams across Media, Data Intelligence, and Traffic, and delivering insightful, data-backed performance reporting built on Icon’s proprietary measurement and attribution tools that drives continuous optimization and account growth.

Essential Duties and Responsibilities:

• Leverage expertise across linear television and CTV/OTT (including programmatic and publisher-direct) to lead strategic discussions and recommend convergent media solutions tailored to client objectives and category dynamics.
• Manage the day-to-day execution of campaigns, including media schedules, budget tracking and pacing, creative version and flight management, and billing follow-up, ensuring all deliverables are completed accurately, on time, and to a high standard.
• Serve as the primary client contact on most accounts, leading weekly client calls and maintaining strong relationships built on responsiveness, reliability, transparency, and strategic guidance.
• Act as a key leader in developing and evolving client strategies, identifying growth opportunities (e.g., new tactics, formats, platforms, and test-and-learn plans), and aligning campaign initiatives with broader business goals.
• Translate strategic direction into clear, actionable tasks for internal teams across Media, Data Intelligence, Traffic, and Creative, and hold teams accountable to timelines and quality.
• Lead the creation and delivery of weekly performance reports, post-campaign analyses, and actionable insights with minimal oversight, using Icon’s reporting and attribution tools and leveraging approved AI tools to improve speed, consistency, and quality of client write-ups.
• Collaborate closely with Data Intelligence/Analytics to define KPIs and attribution approaches validate data accuracy, assess campaign performance, and drive continual optimizations.
• Oversee, coach, and mentor Account Coordinators and Jr. Account Managers, providing regular feedback, guidance, and development support, and ensuring high-quality outputs.
• Support development of client-facing materials, including strategic presentations, media recommendations, annual and quarterly planning, and quarterly business reviews (QBRs).
• Proactively identify and implement opportunities to streamline workflows, automate manual processes, and improve operational efficiency across teams.
• Stay informed on industry developments, emerging platforms and measurement methods, and client category trends (including regulatory considerations in categories such as healthcare and financial services) to provide added value during client discussions.
• Partner with Media Buyers and Planners on media plans, negotiations, and in-flight optimizations, and review pre-logs, airings, and clearance reports to ensure delivery against plan.
• Own budget and financial accuracy for assigned accounts, including media plan approvals (MPAs), estimates, reconciliation, and timely billing follow-up in partnership with Accounting.
• Educate clients on measurement and attribution (including longer attribution windows and the strengths and limits of each data source) and set clear expectations for KPIs and reporting.
• Contribute to RFPs, new business pitches, and capabilities presentations as requested, and identify opportunities to expand existing client relationships.
• Champion adoption of new tools and AI-enabled workflows within the account team, and share best practices across Client Services.

Qualifications:

• 5+ years of experience in media account management, strategy, or planning, with a strong focus on linear television and CTV/OTT; direct response (DRTV) and performance media experience strongly preferred.
• Bachelor’s degree required; Marketing, Business, Communications, or a related field preferred.
• Demonstrated ability to analyze campaign data, draw insights, and clearly communicate recommendations to clients and senior leadership.
• Working knowledge of attribution and measurement methods
• Exceptional written, verbal, and presentation skills, with strong attention to detail and the ability to manage multiple accounts and deadlines simultaneously.
• Proven ability to coach and mentor junior team members and collaborate across Media, Data Intelligence, Traffic, and Accounting Teams.
• Advanced proficiency in Microsoft Excel, PowerPoint, and Outlook; familiarity with Tableau or similar dashboards, Monday.com, and AI productivity tools is a plus.
• Experience in regulated categories (e.g., healthcare/Medicare, financial services) is a plus.

Icon operates in a hybrid work environment that requires two days per week in the Sherman Oaks office, with additional in-person time for client meetings, planning sessions, and industry events. Occasional travel may be required.

Other Considerations:

• Salary based on skills and experience
• Skills will be tested upon interview
• All applicants are subject to background checks and offers of employment will be pending the verification of information listed on application
• All applicants will need to provide a list of professional references
• Icon Media Direct is an Equal Opportunity Employer