Senior Manager, Customer Marketing

Role Description

Keeper is hiring a Senior Manager of Customer Marketing to lead customer engagement, retention and expansion initiatives across key go-to-market segments and regions. This is a 100% remote position.

The Senior Manager, Customer Marketing will help lead and execute Keeper’s customer marketing strategy to drive engagement, product adoption, retention and expansion across customer segments and key regions, including North America, EMEA and APAC. This role is ideal for a hands-on customer marketing leader who can translate strategy into high-impact programs, partner cross-functionally with Customer Success, Sales, Product, Product Marketing and Revenue Operations, and use data to continuously optimize lifecycle performance.

The ideal candidate blends strong execution, analytical rigor and customer-centric storytelling. You will manage customer marketing initiatives that support onboarding, adoption, education, advocacy, upsell and cross-sell outcomes, while helping build scalable programs that improve customer engagement and contribute to net revenue retention.

Responsibilities

• Manage and develop a customer marketing team of 2, with the opportunity to scale the team as business needs and program impact grow.
• Lead and execute customer lifecycle marketing programs spanning onboarding, adoption, education, retention and expansion across key customer segments and regions.
• Manage customer communications, including newsletters, product announcements, webinars and educational programming to drive product adoption and customer satisfaction.
• Develop segmentation and journey strategies by persona, region, product/SKU and customer maturity; implement trigger-based lifecycle campaigns in partnership with RevOps.
• Partner with Customer Success, Product and Product Marketing to design and execute cross-sell and upsell campaigns aligned to customer needs, usage signals and product priorities.
• Deliver coordinated omni-channel programs for existing customers across email, lifecycle automation, ABM, retargeting/paid social, events and partner channels.
• Support and scale customer advocacy programs, including references, testimonials, case studies, reviews and customer stories across channels such as G2 and Gartner Peer Insights.
• Establish reporting and measurement frameworks for engagement, adoption, retention and expansion campaigns; translate performance insights into actionable optimizations.
• Partner closely with Product Marketing, Demand Generation, Channel Marketing, RevOps and regional leaders to align campaign strategy, messaging, targeting and execution.
• Support regional customer marketing needs with localized campaigns, messaging and enablement materials tailored to customer dynamics and cultural nuances.
• Help manage the customer marketing budget and vendor relationships to maximize program efficiency, impact, and ROI.

Qualifications

• 5+ years of experience in customer marketing, lifecycle marketing, growth marketing or related roles within B2B SaaS; cybersecurity experience preferred.
• 2+ years of experience managing programs, projects or people in a marketing capacity.
• Proven ability to execute customer marketing programs that drive measurable outcomes across adoption, engagement, retention, upsell and cross-sell.
• Experience supporting programs across multiple regions, such as North America, EMEA and APAC, and across customer segments ranging from SMB to Enterprise.
• Strong understanding of customer lifecycle management, segmentation, journey design, experimentation and data-driven marketing.
• Experience with CRM and marketing automation platforms, such as Salesforce and HubSpot, and comfort partnering with marketing ops/RevOps on campaign orchestration, data and reporting.
• Strong analytical skills with the ability to translate campaign performance, customer behavior and lifecycle data into insights and recommendations.
• Excellent communication, project management and cross-functional collaboration skills.
• Demonstrated success partnering with Customer Success, Sales, Product and Product Marketing to deliver aligned customer growth initiatives.
• Strong content and storytelling abilities to drive customer engagement, education and advocacy.
• Bachelor’s degree in Marketing, Business or a related field, or equivalent experience.

Benefits

• Medical, Dental & Vision (inclusive of domestic partnerships).
• Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life.
• Voluntary Short/Long Term Disability Insurance.
• 401K (Roth/Traditional).
• A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc).
• Above-market annual bonuses.