Regional Sales Manager
AFX, LLC.
AFX is seeking an experienced Regional Sales Manager to drive sales across the Central United States within the Commercial, Residential, Showroom, and Hospitality markets. Midwest-based location preferred.
AFX Inc - Job Opportunities
This is a remote role best suited for candidates located near a major metro airport, with the ability to travel frequently throughout the territory (approximately 50–60%). This position reports to the VP of Sales.
Key Responsibilities
Sales Planning & Execution
- Develop and execute regional sales strategies to achieve revenue and margin targets
- Forecast and deliver sales performance by agency
- Manage the sales pipeline and ensure opportunities are followed through to close
- Determine competitive pricing strategies on bids and custom projects
- Prepare and analyze sales reports to identify growth opportunities
Channel & Agency Management
- Manage independent sales rep agencies and dealers
- Establish sales territories, quotas, and performance goals
- Provide training, support, and tools to sales partners
- Drive strategic account planning across the territory
Client Engagement & Field Activity
- Conduct field visits, joint sales calls, and presentations
- Build relationships with distributors, contractors, agents, and end users
- Participate in trade shows and industry events
- Travel approximately 50–60% of the time
Market Intelligence & Collaboration
- Monitor competitor activity and provide insights
- Collaborate with product and marketing teams on strategy and launches
- Contribute to pricing, SKU selection, and go-to-market strategies
- Share regional insights to support business planning
Requirements
Qualifications
- Bachelor’s degree in Business, Marketing, or related field preferred
- 5–7+ years of experience in lighting sales (regional or national level)
- Experience as a Regional or District Sales Manager strongly preferred
- 3+ years of selling specification lighting products through agents and distribution
- Strong understanding of the lighting specification community and channel ecosystem
- Proven track record of achieving sales targets
- Proficient in Microsoft Office (Word, Excel, PowerPoint)
- Ability to travel 50–60% within the territory
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