Manager - Lifecycle & Retention Marketing

The Manager, Lifecycle & Retention - leads the strategy and execution of customer lifecycle marketing initiatives across the organization. This role is responsible for shaping how we engage with customers throughout their entire journey-driving acquisition, retention, loyalty, and re-engagement efforts that increase lifetime value and support sustainable revenue growth.

This individual is both a strategic thinker and a hands-on contributor with strong experience in CRM, segmentation, and marketing automation. A key thought partner, this role collaborates closely with cross-functional teams-including Brand Marketing, Digital, Merchandising, and Analytics-to ensure alignment of campaigns, messaging, and customer experience initiatives.

This Manager reports to the Director, Brand Marketing and plays a critical role in advancing Jordan's customer engagement strategy through data-driven insights and scalable lifecycle programs.

Why Join Us
At Jordan's Furniture, we don't just create beautiful spaces for our customers-we create an environment where our employees can thrive, grow, and have fun doing it. As part of the Marketing Leadership Team, you'll have the opportunity to shape and elevate one of New England's most beloved retail brands while leading a talented creative team. Here, your ideas matter, your work has impact, and your career can flourish in a culture built on collaboration, innovation, and respect.

We're proud that the average Jordan's employee stays with us for more than 12 years-a true testament to our supportive workplace and strong values.

What We Stand For - Where Work is Fun and Values Matter!

At Jordan's, we live the J-Way. Every day, our team embodies values that make a real difference:

• We Care... a Lot - because kindness and support are at the heart of everything we do.
• We Do the Right Thing - integrity is non-negotiable.
• We Dare to Think Differently - innovation keeps us ahead of the game.
• We Make Work Fun - yes, fun! Because great energy fuels great work
  Key Responsibilities:

• Define and drive the vision and roadmap for lifecycle marketing and customer relationship channels, ensuring a cohesive omni-channel strategy
• Own and evolve end-to-end lifecycle marketing programs across acquisition, onboarding, engagement, loyalty, and re-engagement
• Build and scale segmentation, personalization, and journey orchestration across Email, SMS, Direct Mail, and emerging platforms
• Leverage customer, behavioral, and transactional data to inform targeting, messaging, and campaign strategy
• Establish measurement frameworks, performance metrics, and testing strategies to continuously optimize lifecycle programs
• Partner with cross-functional teams including Brand, Digital, Merchandising, and Promotions to align lifecycle initiatives with business priorities
• Lead, coach, and develop the Lifecycle Marketing Specialist, providing clear direction and prioritization
• Identify and implement new tools, technologies, and best practices to enhance lifecycle marketing capabilities
• Ensure compliance with data privacy regulations and marketing best practices, maintaining customer trust and data integrity
• Manage intake, prioritization, and execution of lifecycle initiatives to ensure timely delivery and high-quality outcomes

Qualifications:

• Bachelor's Degree or equivalent experience
• 6+ years of experience in lifecycle, CRM, or retention marketing
• Strong experience building and executing lifecycle marketing strategies across multiple channels
• Experience with CRM, CDP, and marketing automation platforms (including Klaviyo or similar tools)
• Strong understanding of segmentation, personalization, and customer journey strategy
• Proven ability to use data and insights to drive campaign performance and measurable results
• Experience leading or mentoring team members
• Strong organizational and project management skills with the ability to manage multiple priorities
• Excellent collaboration, communication, and influencing skills
• Demonstrated ability to work effectively with cross-functional teams and diverse groups

Pay Range: $100,000.00 - $125,000.00 per year.

We share our pay range because transparency matters. This reflects what we reasonably expect to pay for this role based on experience and performance.

Jordan's Furniture is an Equal Opportunity Employer.