Marketing Specialist

Job Summary Assists with the creation, development, coordination, and implementation of the College’s marketing, advertising, public relations and community relations programs to ensure the College’s community, regional, state, and national presence. Essential Duties And Responsibilities Assists with coordination and sustainment of all aspects of internal and external communications, including news media relations, a diverse array of print/electronic publications, website, digital marketing, and social media initiatives. Assists with coordination and sustainment of TSC website, news section of the website and athletics website. Assists with planning, coordination and implementation of the College’s marketing, advertising, public relations and community relations programs to parallel the goals and mission of the College. Assists in the production of multimedia presentations that include audio, video and still photography, for online environments, including websites and social media. Assists with establishment, nurturing and maintenance of positive relationships with internal and external stakeholders. Schedules and coordinates photo shoots. Collaborates with marketing team to select appropriate images for use in college publications and social media channels. Assists with composing correspondence, media messages, articles, press releases, announcements, presentations, and other oral/written communications to meet the College’s outreach needs. Assists with the implementation of marketing plans. Assists with the coordination of College events. Assists with development of scripts for television, radio and Internet ads. Assists with community and alumni relations. Participates in community and social events that promote the College. Attends the workplace regularly, reports to work punctually and follows a work schedule to keep up with the demands of the worksite. Completes duties and responsibilities in compliance with college standards, policies and guidelines. Uses interpersonal skills and makes sound judgments to decide how duties and responsibilities are completed between coworkers, the supervisory chain, faculty, staff, students and customers. Completes all required training and professional development sessions sponsored by Texas Southmost College (TSC). Supports the values and institutional goals as defined in the College’s Strategic Plan. Working hours may include evenings, holidays or weekends depending on deadline requirements and special events. Reports to the Executive Director of Marketing. Performs other duties as assigned. Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to stand. The employee is occasionally required to walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; talk or hear; and taste or smell. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. #J-18808-Ljbffr Texas Southmost College