Growth Marketing Manager

Job Description

Job Description

Mirage is an AI video company focused on making creation dramatically easier. Our team tackles some of the hardest creative and technical challenges in generative media.

We get to rethink how people collaborate with AI that can actually do creative work with them—defining entirely new interaction paradigms for AI-native video tools. We make that possible by building multimodal agents that turn creative direction into edits, rendering engines that composite multiple layers of video and graphics, and generative video models trained from the ground up that create new media when needed.

All of this comes together in Captions, our creative workspace for generating, editing, and designing video. The technology behind Captions is now available more broadly: Tesseract gives any AI agent native video-editing capabilities, while developers can integrate our models into their own products through APIs.

Explore our work
Captions — Our flagship creative workspace
Tesseract — Our professional video engine for AI agents
Research — The foundation models we build in-house
Updates — The latest from Mirage
TechCrunch, Forbes, Fast Company — Press

Our Investors

We’re very fortunate to have some the best investors and entrepreneurs backing us, including Index Ventures, Kleiner Perkins, Sequoia Capital, Andreessen Horowitz, General Catalyst , Uncommon Projects, Kevin Systrom, Mike Krieger, Lenny Rachitsky, Antoine Martin, Julie Zhuo, Ben Rubin, Jaren Glover, SVAngel, 20VC, Ludlow Ventures, Chapter One, and more.

Please note that most of our roles will require you to be in-person at our NYC HQ (located in Union Square)

About the role:

We’re looking for a Growth Marketing Manager to supercharge our performance advertising and lead our performance creative strategy & analytics efforts. In this role, you’ll own creative briefs and how we use creative insights, performance data, and market research to develop, test, and scale high-performing ad campaigns.

You’ll partner closely with our Performance Marketing and Creative teams to identify what’s working, uncover new creative opportunities, and translate performance insights into actionable creative strategy. You’ll also collaborate with top global creators and work cross-functionally across Product, Creative, and Growth to produce impactful video and static ads that drive meaningful business results.

Key Responsibilities:

• Create performance ads and help develop creative testing frameworks for paid social platforms, aligning closely with the performance team to deliver on business objectives

• Drive the creative testing roadmap — prioritizing hypotheses, sequencing concepts, and balancing net-new swings with iterations on proven winners

• Own creative performance analysis end to end–build dashboards, diagnose funnel drop-offs, and pinpoint patterns across concepts, hooks, and formats–to systematically improve creative hit rate

• Drive hypothesis-driven creative briefs for creators, agencies, and internal teams, with an understanding on how to develop both new concepts and creative iterations

• Work closely with video editors, designers, and creators to execute and deliver a high-volume of direct-response creative, including reviews of scripts and video edits.

• Collaborate with influencer marketing on creator sourcing and creator criteria, working together on identifying new partners, managing outreach, negotiating contracts, and guiding ad production to meet our high brand standards

• Collaborate with product, design, and other cross functional stakeholders to ensure a full-funnel approach to reaching both new and core audiences

• Support marketing campaigns and product launches from concept to execution

Requirements:

• Minimum 4+ years experience as a performance marketer or growth marketer with strong creative skillset

• Deep understanding of paid social algorithms and full-funnel performance, with the analytical instincts to diagnose what's driving results.

• Direct experience in developing creative hypotheses and writing executional creative briefs.

• Deep understanding of digital marketing principles and social media platforms, like Meta, TikTok, Youtube, and Linkedin

• Fluent with AI tools and comfortable building lightweight systems including reporting, tagging taxonomies, automated workflows to move faster and scale creative output

• Strong proficiency in Google Sheets or Microsoft Excel

• Strong project management and organizational skills

• Experience working with global creators and influencers

• Self starter with an adaptable mindset and passion for innovation

Benefits:

• Comprehensive medical, dental, and vision plans

• 401K with employer match

• Commuter Benefits

• Catered lunch multiple days per week

• Dinner stipend every night if you're working late and want a bite!

• Grubhub subscription

• Health & Wellness Perks

• Multiple team offsites per year with team events every month

• Generous PTO policy

Captions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Please note benefits apply to full time employees only.

Compensation Range: $100K - $150K