Coordinator, CRM & Lifecycle Production

About the Job Production Coordinator to join our CRM and Lifecycle Marketing team. The role is central to the execution of multi‑channel direct marketing programs with a focus on email, app push notifications, and SMS. Responsibilities include managing daily production, quality assurance, marketing execution, and performance reporting of batch and trigger‑based campaigns. Collaborate with creative, product, data, and vendor partners to deliver exceptional customer experiences. Responsibilities CRM Marketing Support – work with the Marketing Manager on brainstorming, execution, and ongoing optimization of marketing programs across email, app, and SMS channels. Support creative briefing, documentation, and partner feedback. Implement A/B testing strategy for program content, subject lines, send timing, and audience segmentation. Collaborate with product, data science, and vendor partners to deliver personalized, data‑driven experiences. Launch and update programs with promotional calendars and eCommerce strategy changes. Email, App & SMS Production – hands‑on campaign setup (audience definition, content configuration), QA, and deployment for campaigns within the marketing platform. Build audience definition, content configuration, and scheduling for ad‑hoc and planned promotional sends. Resize and adapt creative assets for use across channel templates and device types. Ensure all campaigns meet brand standards, are error‑free, and render correctly before deployment. Maintain accurate campaign documentation and production timelines. Vendor Coordination – daily contact with external vendors and technology partners supporting campaign execution and personalization. Partner with team members across Marketing, Creative, Retail, Product Management, and Data Science to agree on campaign goals and deliverables. Communicate project status, flag risks early, and meet deliverables. Reporting – learn and contribute to weekly performance reporting for email, app, and SMS channels; summarize data into insights and present recommendations. Conduct ongoing competitive research to identify best CRM, automation, and messaging strategies. Support the testing roadmap by tracking experiment results and contributing to a culture of optimization. Qualifications BS/BA in Marketing, Business, Communications, or a related field, or equivalent professional experience. 1–2 years of experience in a B2C marketing, CRM, or digital production role. 1+ years of experience with marketing automation or campaign management platforms (e.g., Cordial, Braze, Salesforce Marketing Cloud, Iterable, or similar). Experience editing email templates and timelines. Exposure to personalization or dynamic content tools (e.g., Movable Ink, Zembula). Comfortable working with web analytics tools (e.g., Adobe Analytics, Google Analytics, Tableau) or eager to develop this skill. Project management skills. Ability to collaborate across teams and with external partners. Experience with the B2C customer journey and lifecycle marketing principles. Curiosity and willingness to test new ideas, challenge assumptions, and learn from results. Location & Work Arrangements San Francisco, CA, USA. This is a hybrid position. Expect to work in office 3 days per week, typically Tuesday‑Thursday, with flexibility based on needs. Compensation & Benefits Expected starting salary range: $54,000 – $78,000 per year. Total rewards package includes base pay, incentive plans, 401(k) matching, paid leave, health insurance, product discounts, and more. Equal Opportunity Employer LS&Co. is an affirmative action and equal employment opportunity employer. We welcome and value people from diverse cultures, backgrounds, and experiences. EOE M/F/Disability/Vets #J-18808-Ljbffr Levi Strauss & Co.