Performance Copywriter - 100% Remote

Location: Germany (fully remote) Contract: Permanent, full-time Salary: €40,000 – €55,000 / year Holiday: 25 days Probation: 6 months The company You’ll be joining a small, high-performance team managing over €65 million in annual ad spend across Google and native ad platforms for 40+ D2C brands. No bureaucracy, no slow decisions — what counts here is data, speed, and quality. The team is fully remote and laser-focused on one thing: ads that convert. Your responsibilities Write high-converting advertorials and long-form sales copy for D2C health, beauty, and supplement products (target audience: 45+, sceptical, has been let down before — your job is to convince them) Develop winning angles by mining reviews, forums, support tickets, and ad data to uncover the real buying motive behind every purchase Work with in-house AI pipelines to generate first drafts, then refine them until they’re indistinguishable from human writing — unedited AI output is never acceptable Read your own numbers and act on them: if an advertorial is underperforming on CTR or CVR, diagnose whether the hook, lead, or angle is the problem — and have an improved version live within 24 hours Deliver multiple test variants in parallel, fast, without sacrificing quality What you bring Must-haves: 2–3+ years of direct response or performance copywriting experience (agency or freelance) Native-level German (C2) — non-negotiable Solid command of DR fundamentals: hook, PAS, mechanism, proof, objection handling, CTA Ability to work independently, without micromanagement, and hit deadlines consistently Comfort with AI tools and the ability to elevate AI output to human-quality copy Nice-to-haves: Experience writing advertorials for native ad platforms (Taboola, Outbrain) Background in D2C niches: health, beauty, supplements Familiarity with the Google Ads ecosystem Dealbreakers: Submitting unedited AI-generated copy Unable to demonstrate data-driven optimisation of past work Less than native-level German proficiency What you get 100% remote — work from anywhere in Germany €40,000 – €55,000 annual salary, depending on experience 25 days holiday Workcations in company-booked villas Personalised benefits package Access to real budgets (€65M+/year) and direct performance feedback on your copy Modern AI pipelines that handle the routine and free up your creative energy Steep learning curve inside a small, focused team that moves fast Hiring process Application Typeform questionnaire Paid trial task (advertorial / long-form copy) Culture & skill-check interview Final conversation with leadership #J-18808-Ljbffr