Field Marketing Manager, Clinical Solutions - US Region

Field Marketing Manager responsible for developing and executing demand-generation strategies across US clinical laboratory and health system accounts. The role translates go-to-market strategies into targeted account programs, events, and sales activation initiatives while providing market feedback to regional leadership.

Responsibilities

• Develop and own the US Clinical Solutions field activation plan aligned with portfolio and sales objectives
• Design and execute targeted account programs, events, webinars, and launches for priority clinical segments
• Partner with sales leadership to convert marketing-qualified leads into pipeline advancement and adoption
• Measure program performance, engagement, and ROI; identify gaps and recommend corrective actions
• Provide frontline feedback on customer needs, competitive positioning, and reimbursement barriers to product marketing

Requirements

• Demonstrated field marketing or clinical sales experience in life sciences or medical technology
• Ability to manage complex stakeholder relationships across sales, product marketing, and medical affairs
• Experience with account-based marketing and clinical customer segment strategies
• Proficiency in marketing analytics, pipeline tracking, and campaign performance measurement
• Knowledge of clinical laboratory workflows, diagnostic testing, or healthcare reimbursement preferred