Head of Product-Led Growth

All roles Full-Time In-Office: Downtown Los Angeles, CA Growth $140,000–$180,000 + equity Summary Build and own the self-serve side of our go-to-market: the path a developer takes from first hearing about Guava to running a call through our API, with as little friction, and as little sales involvement, as possible. You will own the full self-serve funnel: acquisition, activation, and conversion. This is a builder's role. You will be defining a new motion for Guava, not optimizing an existing one, so you should be comfortable setting strategy and getting into the weeds of an onboarding flow or a pricing page in the same week. What you'll do Own Guava's self-serve funnel end to end: signup, onboarding, time-to-first-call, and conversion from trial to paid usage. Define and execute Guava's product-led growth strategy, in partnership with product, engineering, marketing, and sales. Identify and remove friction in the developer journey: signup flow, docs, sandbox experience, API keys, and first-call time. Design and run experiments (pricing, packaging, onboarding flows, in-product messaging) and translate results into roadmap priorities. Build and own PLG metrics and reporting: activation rate, time-to-value, self-serve conversion, expansion, and churn. Partner with product and engineering to prioritize growth-driving features and instrument the product for the data you need. Work with marketing to align self-serve acquisition (content, SEO, community) with product-led conversion. Establish a clear self-serve-to-sales handoff for accounts that outgrow self-serve, in partnership with the sales team. Bring a point of view on pricing and packaging for self-serve tiers, and iterate on it based on data. What we're looking for Experience owning product-led growth, self-serve funnels, or growth for a developer-facing or technical product. A track record of shipping experiments and using data to drive product and growth decisions. Comfortable working directly with engineering and product on funnel instrumentation, experiment design, and onboarding flows. Strong analytical skills; you can define the right metrics, build the dashboards, and know when a result is actually meaningful. Understanding of developer-facing products and what makes a self-serve API or SDK experience good. Excellent written communication; comfortable writing docs, onboarding copy, and in-product messaging that developers actually read. Bias toward action and ownership. This is a build-it-from-scratch role, not a maintain-the-playbook role. Based in or willing to work from Guava's Downtown Los Angeles office. Nice to haves Experience at a developer-facing API or infrastructure company (Stripe, Twilio, Plaid, Vercel, similar). Experience with product analytics and experimentation tooling (Amplitude, Mixpanel, PostHog, or similar). Background in voice, telephony, or AI/ML products. Experience building or scaling a self-serve motion at an early-stage or growth-stage startup. Familiarity with usage-based or consumption-based pricing models. Why Guava Build Guava's self-serve motion from the ground up. Real ownership, not incremental optimization. Work on a technical product with a decade of regulated production proof behind it. Direct access to product, engineering, and company leadership; no layers. Get in early on a category-defining AI company with real traction and real customers. Competitive base salary and early-stage equity. Benefits Competitive base salary and early-stage equity. Medical, dental, and vision coverage. 401(k) with employer match. Flexible paid time off. Paid parental leave. Top-tier equipment and the tools you need to do your best work. Guava is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other protected characteristic. If you need a reasonable accommodation during the application or interview process, please let us know at View email address on click.appcast.io. In accordance with California pay-transparency law, the range shown on this posting reflects the pay we reasonably expect to offer for the role. Where a candidate lands within the range depends on job-related factors including experience, skills, and qualifications. Applicants must be authorized to work in the United States. Research shows some candidates only apply when they meet every requirement. There is no perfect candidate. If you are excited about this role and believe you can bring value to the team, we encourage you to apply even if your experience does not line up with every point above. #J-18808-Ljbffr Guava