Marketing Director

• Build and manage the e-commerce marketing calendar to ensure maximum efficiency to drive revenue, enhance brand awareness, and extend brand reach and relevance.
• Coordinate the broader Marketing team to execute all campaigns on time and on budget.
• Own the advertising and site P&L and be responsible for hitting sales goals and budgeting advertising spend.
• Develop best-in-class seasonal and promotional strategies to meet and exceed goals.
• Directly manage and develop the marketing team (3-5 direct reports) through clear goalsetting, regular coaching, and performance management that grows their skills and expands their scope over time.
• Lead paid media and direct mail strategy (via in-house team or outside agencies) by managing content strategy, spend, segmentation, and ultimately driving successful KPIs based on target ROAS and TACoS.
• Lead the owned channel (email/SMS) marketing strategy, day-to-day management, annual budgets, and revenue goals.
• Leverage customer segment insights to develop and optimize campaigns and automation that drive engagement, repeat purchases and overall revenue.
• Own the strategic direction for organic social and influencer/creator partnerships in order to build brand awareness and complement paid social performance.
• Direct the ecommerce site roadmap and performance strategy — prioritizing UX improvements, determining appropriate ecommerce technology investments, and holding the team accountable to key metrics like conversion rate, AOV, LTV, and site speed.
• Evaluate emerging channels and digital trends and provide recommendations for adoption that will result in efficient ROI while maintaining brand integrity.
• Provide weekly/monthly/quarterly executive summaries for paid and owned channel initiatives and programs.
• Make recommendations to adjust in-season plans as necessary to meet forecast goals.

• Relevant experience (8+ years) managing all key business functions described above in an ecommerce environment
• 5+ years directly managing and developing a marketing team, with proven ability to hire, coach, and grow direct reports — setting clear goals, providing regular feedback and performance management, and creating growth paths that increase team members’ scope and impact over time
• Deep affinity for managing and growing people; you measure your own success by the growth of the people you lead and invest real time in mentorship and career development
• Demonstrated success at growing an ecommerce, direct marketing, or omni-channel retail business through business and technical innovation – ideally with experience in both strategy development and operational execution
• Strong understanding of managing external advertising agencies and ROI focused paid media
• Experience driving revenue forecasts and needed budget at given ROI targets to achieve profitable growth using historical, seasonal and other types of data
• Ability to manage multiple projects, spanning multiple go-to-market seasons at one time, prioritizing effectively
• Proven expertise in using data and analytics to develop strategies and action plans
• Proactively seeks out resources to learn and find solutions at a rapid pace
• Luxury experience a plus

Opportunity Awaits.