Marketing Automation & CRM Specialist

Job ID: 31157375Company: Abbott LaboratoriesLocation: United States - Illinois - ChicagoJob Type: Full timeCategory: MarketingIndustry: HealthcarePosted Date: 2026-07-31Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.Working at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:Career development with an international company where you can grow the career you dream of.Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.An excellent retirement savings plan with a high employer contribution.Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.The OpportunityWe have an opportunity for the role of Marketing Automation & CRM Specialist within our Rapid and Molecular Diagnostics (RMDx) division based out of Chicago, IL (Willis Tower) or Lake Bluff, IL and this is an onsite role.Rapid and Molecular Diagnostics delivers innovative diagnostic solutions that help healthcare professionals detect infectious diseases and other serious health conditions quickly and accurately, enabling timely clinical decisions and improved patient outcomes.As the Marketing Automation & CRM Specialist, you’ll manage the marketing automation and CRM ecosystem that supports demand generation, lead management, and reporting across multiple RMDx business units. You’ll help connect digital marketing activity to commercial outcomes through scalable processes, clean data, and reliable reporting.What You’ll Work OnAdminister and optimize the marketing automation platform across multiple business units.Manage CRM integrations, data flows, lead routing, lifecycle processes, and platform governance.Build and maintain nurture campaigns, webinar workflows, event follow-up programs, and automated customer journeys.Develop and optimize lead scoring models aligned to sales qualification and pipeline objectives.Maintain database quality through deduplication, segmentation, suppression management, and data governance practices.Partner with marketing, sales operations, and analytics teams to support campaign execution and reporting needs.Ensure compliance with privacy, consent management, and digital marketing requirements.Support attribution reporting by maintaining accurate campaign, lead source, and funnel data.Establish platform standards, templates, and scalable processes across the organization.Required QualificationsBachelor’s degree in Marketing, Business, Information Systems, or a related field.3+ years of hands-on experience with a marketing automation platform such as Marketo, HubSpot, Eloqua, or Pardot.Experience working with Salesforce CRM and marketing-to-sales data integration.Experience with lead scoring, lead routing, lifecycle management, and database administration.Experience building and managing automated marketing programs and email campaigns.Preferred QualificationsMarketing automation platform certification (Marketo, HubSpot, Eloqua, or Salesforce).Experience supporting multiple business units within a shared CRM and marketing automation environment.Experience in healthcare, medical device, pharmaceutical, or other regulated industries.Familiarity with attribution reporting, UTM governance, and campaign analytics.Experience with account-based marketing (ABM), intent data integrations, or segmentation strategies.Experience with analytics tools such as Google Analytics 4, Tableau, Looker, or Power BI.Basic HTML/CSS knowledge for email template troubleshooting and updates.Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at abbott.com, on LinkedIn at , and on Facebook at .The base pay for this position is $78,000.00 – $156,000.00. In specific locations, the pay range may vary from the range posted.Skillsmarketing automation platformcrm integrationlead routinglead scoringemail campaign managementsalesforce crmdata governanceprivacy complianceconsent managementattribution reportingutm governancecampaign analyticsaccount-based marketingsegmentation strategiesgoogle analytics 4tableaulookerwebinar workflow managementevent follow-up program managementplatform standards establishmenttemplate developmentcross-functional collaboration