Digital Marketing Specialist

A.R. Mays Construction is seeking a creative, tech-savvy Digital Marketing Specialist to join our growing team. We’re looking for someone who is both highly creative and dependable, with strong attention to detail and the ability to thrive in a fast-paced environment. This role is ideal for a self-starter who enjoys storytelling through photo and video, brings fresh ideas to the table, and is excited about technology, innovation, and visual storytelling within the construction industry. The ideal candidate is highly organized, proactive, visually creative, and comfortable working both behind the camera and behind the computer. They should also be a collaborative team player who can work effectively across departments to support business growth, recruiting, brand visibility, and company culture initiatives. Key Responsibilities Capture and produce high-quality photo and video content across active construction projects, offices, events, and company initiatives Edit and deliver engaging content for social media, website updates, recruiting efforts, and marketing campaigns Manage and maintain company social media platforms, including content scheduling, posting, engagement, and analytics reporting Assist with website updates, landing pages, and content management Support SEO initiatives and optimize digital content for search visibility Track digital performance metrics and provide reporting insights using analytics tools Coordinate drone photography/video operations and maintain FAA compliance standards Collaborate with business development, marketing, and leadership teams on branding, campaigns, and company communications Organize and maintain digital asset libraries, project photography, and marketing materials Stay current on social media trends, digital marketing strategies, and emerging technology tools Qualifications 5+ years of experience in digital marketing, content creation, social media management, or a related field Strong photography and videography experience, including editing and post-production Proficiency in Adobe Creative Cloud products, including: Premiere Pro Lightroom Photoshop After Effects (preferred) Experience managing social media platforms and interpreting analytics Familiarity with SEO fundamentals and website editing Experience with Squarespace or similar CMS platforms Strong understanding of Microsoft 365 applications Ability to manage multiple projects and deadlines in a fast-paced environment Strong communication, organizational, and time management skills Ability to concept, script, and produce compelling digital content aligned with brand standards Comfortable visiting active construction jobsites and capturing field content Valid Driver's License Preferred Qualifications FAA Part 107 Drone Certification, or willingness to obtain certification Experience flying drones and working with drone software platforms Experience in the AEC (Architecture, Engineering, Construction) industry Familiarity with: Procore OpenAsset DroneDeploy Monday.com Experience creating recruiting, culture, and project-focused marketing content Understanding of branding and visual storytelling within the construction industry Benefits Competitive salary based on experience 401(k) with company match ESOP participation Company-paid Medical, Dental, and Basic Life Insurance Vision, Short-Term Disability (STD), Long-Term Disability (LTD) and Supplemental insurance available Paid Time Off Annual performance-based bonuses Gas Card This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the position. While this is intended to be an accurate reflection of the current position, management reserves the right to revise the position or to require that other or different tasks be performed when circumstances change (e.g. emergencies, changes in personnel, workload, rush jobs, or technological development.) We are an equal-opportunity employer and comply with Executive Order 11246. #J-18808-Ljbffr