Paid Media Specialist

Overview Placement Type: Temporary Salary: $27-30 Hourly Start Date: Oct 5, 2026 Duration: 4 months, potential to extend Aquent is partnering with a leading company in the highly regulated and impactful insurance sector, dedicated to providing essential services and innovative solutions. This organization is at the forefront of leveraging cutting-edge technology to enhance its reach and effectiveness, consistently striving for excellence and growth. They foster a dynamic and fast-paced environment where creativity meets performance, driven by a commitment to delivering high-converting digital experiences. About the Opportunity We are seeking a hands-on individual to significantly accelerate the creative output for our client's paid social channels. This pivotal role sits at the exciting intersection of creative strategy, rapid AI production, and performance execution. You will be instrumental in transforming performance insights into high-converting direct-response social ads, directly impacting the success and growth of critical campaigns. Your contributions will drive innovation in how we connect with audiences, ensuring our messaging is both compelling and compliant. Operating across regulated insurance verticals, you will lead high-volume creative testing cycles, aiming for roughly 50+ new variants per week. You will be at the forefront of designing creative concepts, leveraging generative AI tools to produce compelling copy and static assets, and guiding assets through compliance review to platform launch. This is an opportunity to make a tangible difference, shaping the creative voice and driving measurable results in a rapidly evolving digital landscape. What You'll Do Lead Creative Strategy & Briefing: Develop ad briefs, script concepts, and creative angles grounded in paid social direct-response best practices. Format & Concept Adaptation: Concept and brief top-performing social ad formats (native social video, problem-solution angles, static variants) tailored across Meta placements (Feed, Reels, Stories). Performance Analysis: Review creative performance data in MotionApp to evaluate creative trends, traffic quality, and engagement to design next-round test iterations. Generate Static & Copy Assets: Use generative AI tools (Claude, Creatify, ChatGPT, Weavy AI) to write compelling direct-response ad copy, headlines, and build static image assets. Prompt Iteration & QA: Master prompt iteration to rapidly generate copy and visual variations while maintaining high standards for quality, accuracy, and brief alignment. Editor Collaboration: Draft detailed video scripts and creative briefs, handing off assets to a dedicated Video Editor for final video production. End-to-End Asset Traffic: Drive creative assets from brief through AI compliance pre-screening, formal compliance review, and final upload into Meta Ads Manager. First-Line Compliance QA: Run draft copy and assets through internal AI compliance systems for initial edits before creating compliance tickets. Maintain SOPs & Asset Hygiene: Keep production SOPs, version controls, naming conventions, and prompt libraries documented and organized. What You Won't Own This role focuses on creative strategy, asset generation, and production workflow, with the following responsibilities handled by other specialized teams: Compliance decisions - these are handled by dedicated compliance experts. Media buying & campaign budget optimization - these are managed by media buyers and performance marketing specialists. Final video asset editing/assembly - this is handled by a dedicated Video Editor. What You'll Bring Core Qualifications: Hands-on creative strategy experience on Meta or other paid social channels, ideally within a direct-response environment. Proven ability to analyze campaign results and design the next round of creative tests. Deep familiarity with top-performing social ad formats and hands-on experience concepting and briefing them effectively. High comfort using AI tools (Claude, Creatify, ChatGPT, Gemini, Weavy AI, etc.) to produce and iterate on ad copy and static image assets. Sharp direct-response copywriting skills with a strong instinct for consumer hooks, ad psychology, and compelling messaging. Working familiarity with Meta Ads Manager (ad creation, specs, and campaign structures). Experience using creative analytics platforms like MotionApp. Proactive communication skills, with the ability to flag blockers early and keep high-volume pipelines moving independently. Bonus Points: Experience producing or managing creative in regulated industries like insurance, healthcare, banking, or finance. The Work Environment This channel is high-volume and fast-moving. Our team operates on a 2-week creative testing cadence, producing ~50+ new variants per week across multiple regulated insurance verticals. You will work closely with performance marketing specialists, a Video Editor, and the compliance team. If you thrive on reading test results, crafting creative hooks, prompting AI tools, and driving clean execution, this role offers a stimulating and rewarding challenge.