Digital Marketing Specialist

Responsibilities Execute multi‑channel marketing campaigns focused on top‑of‑funnel engagement, audience growth, and lead generation Support demand generation initiatives through email marketing, paid media, social media, webinars, and event campaigns Transform existing thought leadership, product marketing, and brand content into campaigns optimized for audience engagement and conversion Monitor campaign timelines, deliverables, and execution workflows to ensure successful deployment Monitor inbound lead flow and support lead routing and lead management processes Collaborate with marketing and sales stakeholders to support campaign‑driven pipeline objectives Build, execute, and optimize HubSpot email campaigns, workflows, and nurture programs Manage welcome campaigns, nurture sequences, and pre‑ and post‑event campaign communications Support HubSpot AI agents and campaign automation initiatives Manage daily, weekly, and monthly social media execution across LinkedIn and additional digital platforms Adapt and repurpose existing marketing content into social media posts, email campaigns, paid campaigns, and promotional assets Maintain social media content calendars and scheduling workflows Monitor campaign performance metrics including CTR, CPC, conversion rates, and ROI Assist in managing digital advertising budgets and campaign pacing Monitor and analyze campaign performance including engagement, conversion, lead generation, and traffic Collaborate closely with the Digital Marketing Director, Senior Product Marketing Manager, Marketing Project Manager, and Senior Business Intelligence Analyst to execute integrated marketing initiatives Requirements Required: High School Diploma or GED Preferred: Bachelor’s degree in Marketing, Communications, Business, or a related field 2–4 years of experience in digital marketing, demand generation, marketing automation, or campaign management Hands‑on experience with HubSpot marketing automation and campaign execution Experience managing social media platforms and paid social campaigns, particularly LinkedIn Experience with Google Ads, paid search strategy, retargeting, and campaign optimization Familiarity with lead generation, CRM workflows, and campaign reporting Strong understanding of digital marketing analytics and performance optimization Strong written and verbal communication skills Experience leveraging data and performance metrics to inform decisions Demonstrated ability to utilize AI‑enabled tools to improve marketing workflows, content development, and campaign execution Ability to manage multiple projects, campaigns, and deadlines simultaneously in a fast‑paced environment Certifications & Qualifications High School Diploma GED Bachelor’s degree in Marketing Bachelor’s degree in Communications Bachelor’s degree in Business #J-18808-Ljbffr