National Account Manager

Kforce has a client in San Marcos, CA that is seeking a National Account Manager. Responsibilities Account Management & Growth:

• Own day-to-day relationships with key retail accounts (e.g., Walmart, Kroger, Whole Foods, H-E-B)
• Develop and execute account-specific growth strategies to increase distribution, placement, and sales velocity
• Partner with buyers and category managers to expand shelf presence and promotional activity

• Monitor account performance, identify trends, and recommend actions to drive growth
• Collaborate with internal stakeholders on pricing, promotions, and merchandising strategies
• Ensure strong execution across retailer requirements, timelines, and deliverables

• Collaboration: Work closely with operations, supply chain, and marketing to ensure alignment with retailer needs
• Support forecasting and inventory planning to maintain optimal stock levels
• Provide input on category insights and competitive positioning

• Build and maintain strong relationships with key stakeholders across assigned accounts
• Act as the primary point of contact for escalations, negotiations, and strategic discussions
• Identify new opportunities within accounts (line extensions, new SKUs, additional regions)
• 3-5+ years of experience in CPG sales, account management, or retail-facing roles
• Proven experience managing grocery or mass retail accounts
• Strong understanding of retailer dynamics, category management, and sell-in/sell-through strategies
• Ability to operate independently in a lean startup environment
• Excellent communication, negotiation, and relationship management skills

• Experience in beverage, functional beverage, or alcohol categories
• Exposure to high-growth or early-stage brands
• Strong analytical skills (pricing, promotions, trade spend, retail performance data)