Director of Sales & Marketing

Description

Location: Los Angeles, CA

Department: Sales & Marketing

Reports To: General Manager

Employment Type: Full-Time, Exempt

Are you ready to take the reins and make your mark in "One of the most exciting markets in the Entertainment Capital of the World"? We are looking for a visionary Director of Sales & Marketing to lead the charge in Burbank! We are looking for a hunter! Seeking a dynamic and results driven individual to join our team. This position is key to driving revenue growth and ensuring the success of our sales and marketing efforts. As the Director of Sales and Marketing you will also be responsible for bringing in Group and other business.

In this high-impact role, you will not just support growth, you will drive it. From crafting bold, multi-year commercial strategies to leading dynamic digital and marketing campaigns, this is your chance to shape the future of a flagship Spire Hospitality property in a competitive and exciting region. You will collaborate with on property leaders, optimize revenue through predictive analytics, and foster strong relationships with community partners and key clients all while leading a high performing team to success.

If you are a highly motivated and strategic individual with a passion for sales and marketing in the hotel industry, we would love to hear from you. Join our team and play a key role in driving the success of our hotel's sales and marketing efforts.

Conveniently located by the Hollywood Burbank Airport, The Los Angeles Marriott Burbank Airport Hotel is near Universal Studios Hollywood, the North Hollywood Arts District, and Burbank Town Center. Offering amazing food and beverage outlets, this property also hosts an array of meetings in Burbank, offering 46,000 square feet of event space. Be part of this team and become one of their stars!

SPIRE Hospitality is a management company specializing in creating memorable guest experiences and delivering best-in-class service at our hotels and resorts across the country. We ensure you have the support, tools and opportunities you need to get the job done, grow as an individual, and excel in your hospitality career.

The Director of Sales & Marketing (DOSM) is the strategic leader responsible for driving top-line revenue, maximizing profitability, and elevating the property's market share. This role oversees all sales and marketing initiatives for the full-service property, including group, transient, catering, and banquet sales. The DOSM will lead the sales team, foster strong client relationships, manage digital and traditional marketing campaigns, and ensure brand positioning aligns with the property's financial objectives.

Essential Duties & Responsibilities

Revenue Strategy & Sales Execution

• Develop, implement, and monitor annual business plans, sales strategies, and marketing budgets to achieve or exceed revenue goals.
• Analyze competitive sets, market trends, and pricing strategies (STAR reports, Agency360, etc.) to identify growth opportunities and optimize RevPAR and TrevPAR.
• Direct the proactive solicitation of new business across key segments (Corporate Transient, Group, Entertainment, SMERF, and Leisure).
• Collaborate closely with the Revenue Management team to optimize pricing, inventory, and distribution channels.

Marketing & Brand Management

• Oversee the property's overarching marketing strategy, including digital marketing, social media presence, public relations, and e-commerce initiatives.
• Ensure all localized marketing materials, collateral, and promotional campaigns align with corporate brand standards and resonate with the Los Angeles market.
• Manage relationships with external PR, advertising, and digital marketing agencies.

Team Leadership & Development

• Recruit, train, mentor, and evaluate a high-performing sales and catering team.
• Establish clear performance metrics, KPIs, and booking goals for all sales managers, holding the team accountable through regular coaching and performance reviews.
• Foster a collaborative environment between Sales, Revenue Management, Food & Beverage, and Rooms divisions to ensure seamless execution of events and guest experiences.

Client & Community Relations

• Serve as the primary ambassador for the hotel within the local Los Angeles business community, CVB (Los Angeles Tourism & Convention Board), and key industry associations.
• Maintain active relationships with key accounts, meeting planners, and VIP clients to drive repeat business and long-term loyalty.

Qualifications & Requirements

• Education: Bachelor's degree in Business Administration, Marketing, Hospitality Management, or a related field.
• Experience: Minimum of 5-7 years of progressive hotel sales experience, with at least 3 years in a Director-level capacity within a full-service hotel environment. Los Angeles market experience is strongly preferred.
• Technical Skills: Proficiency in industry-standard CRM and property management systems (e.g., Delphi, Opera, Salesforce, MARSHA) and revenue management platforms.
• Leadership: Demonstrated success in leading teams, achieving sales targets, and managing comprehensive departmental budgets.

Physical Requirements

• Ability to sit or stand for extended periods.
• Occasional travel for client visits, trade shows, and industry events.

Compensation & Benefits (California Compliance)

• Pay Scale: [$165,000 - $175,000] per year.
• Bonus Potential: Eligible for quarterly and annual incentive plans based on property and individual performance.
• Benefits: Comprehensive health, dental, and vision insurance, 401(k) matching, paid time off, and hotel travel discounts.

*Spire Hospitality participates in E-Verify*

Spire Hospitality, LLC is an Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

Qualifications
Behaviors Enthusiastic - Shows intense and eager enjoyment and interest
Functional Expert - Considered a thought leader on a subject
Thought Provoking - Capable of making others think deeply on a subject
Leader - Inspires teammates to follow them
Detail Oriented - Capable of carrying out a given task with all details necessary to get the task done well
Dedicated - Devoted to a task or purpose with loyalty or integrity
Motivations Growth Opportunities - Inspired to perform well by the chance to take on more responsibility
Financial - Inspired to perform well by monetary reimbursement
Flexibility - Inspired to perform well when granted the ability to set your own schedule and goals
Ability to Make an Impact - Inspired to perform well by the ability to contribute to the success of a project or the organization
Entrepreneurial Spirit - Inspired to perform well by an ability to drive new ventures within the business
Education Bachelors of Business Administration (required)
Experience 5 years: Minimum of 5-7 years of progressive hotel sales experience, with at least 3 years in a Director-level capacity within a full-service hotel environment. (required)


Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities


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