Adobe Experience Manager Author - Marketing Delivery & Enablement

AEM Author Position

Truist is seeking a detail-oriented and execution-focused AEM Author to support the creation, publishing, and optimization of digital content experiences within Adobe Experience Manager (AEM). This role sits within the Marketing Delivery & Enablement team and is responsible for translating marketing and content strategies into high-quality, compliant, and user-friendly web and landing page experiences. The ideal candidate combines strong hands-on AEM authoring skills with an understanding of digital content operations, templated component usage, and cross-functional collaboration in a regulated environment.

Key Responsibilities

• Build, edit, and publish web pages and digital experiences using Adobe Experience Manager (Sites)
• Leverage templates, components, and content fragments to assemble pages aligned to brand and UX standards
• Configure page properties, metadata, tagging, and SEO elements
• Ensure proper linking, navigation structure, and accessibility standards are met
• Manage content updates, publishing schedules, and version control within AEM

Digital Content Development

• Execute end-to-end content builds for landing pages, campaign pages, and site updates
• Apply approved creative assets, copy, and component configurations to deliver accurate experiences
• Partner with Content Creators, UX, and Digital Strategists/Channel Leads to ensure alignment with business goals and timelines
• Support personalization and localization efforts using available AEM capabilities
• Conduct thorough content QA including layout validation, links, responsiveness, and accessibility checks

Collaboration & Workflow Management

• Work closely with Audience Builders, Channel Leads, Creative, Adobe Product Partners, MarTech Partners, Legal, and UX teams
• Participate in content intake, sprint planning, and delivery status updates (Working knowledge of Workfront and Rally a plus)
• Ensure alignment with compliance, brand, and accessibility standards
• Maintain clear documentation of page builds, requirements, and approvals
• Support publishing workflows, including approvals and scheduled releases

Quality Assurance & Optimization

• Perform QA across browsers, devices, and screen sizes to ensure consistent user experience
• Identify and resolve content or rendering issues within AEM
• Suggest improvements to templates, components, and authoring processes to enhance efficiency
• Support A/B testing and optimization efforts by accurately implementing test variations
• Maintain high standards for accuracy, usability, and brand consistency

Data & Compliance

• Adhere to digital governance, accessibility (e.g., WCAG), and privacy requirements
• Ensure content aligns with legal and regulatory standards, particularly in financial services
• Support audit and compliance readiness through documentation and adherence to workflows
• Ensure proper handling of customer-facing content and disclosures

Required Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field (or equivalent experience)
• 5+ years of experience in digital content authoring or web content management
• Hands-on experience with Adobe Experience Manager (AEM Sites) or similar CMS platforms
• Experience building and publishing web pages using templates and reusable components
• Strong attention to detail with a rigorous QA and testing mindset
• Ability to manage multiple content requests and deadlines simultaneously

Preferred Qualifications

• Experience in financial services, banking, or other highly regulated industries (strongly preferred)
• Familiarity with accessibility standards (WCAG), SEO best practices, and digital usability principles
• Experience working within structured delivery frameworks (Agile or similar)
• Basic understanding of HTML/CSS for troubleshooting content or layout issues
• Familiarity with Adobe Experience Cloud tools (e.g., Analytics, Target, AEP)
• Experience supporting personalization or localization in digital experiences
• Understanding of digital performance metrics and optimization techniques

Key Competencies

• Detail-oriented with a strong focus on accuracy and quality
• Strong organizational and time management skills
• Effective communicator and collaborator across cross-functional teams
• Problem-solving mindset with the ability to troubleshoot content and rendering issues
• Process-driven with a continuous improvement mentality