Sr. Manager, Viral Marketing

Job Description Your Mission We’re seeking a digitally native Sr. Manager to join our Global Marketing team, operating at the center of the organization. In this role, you’ll focus on deploying and testing paid and social marketing campaigns in‑house, with an emphasis on emerging platforms, viral tactics, and evolving discovery behaviors. This role offers a unique opportunity to work at the center of modern music marketing across innovation, emerging platforms, and marketing at a global label. You’ll gain hands‑on experience supporting large‑scale activations while contributing to the internal systems and processes that allow new ideas to move from concept to execution quickly. You’ll collaborate closely with digital and marketing teams to execute, experiment, and iterate on modern marketing approaches, blending creative instincts, analytics, and cultural insight to help shape how music is discovered and amplified online. We’re looking for someone deeply plugged into culture, curious about technology, and excited to help push how music marketing evolves. What You’ll Be Doing Execute viral, UGC‑driven, and platform‑native campaigns designed to support music discovery and amplification. Research, test, and help deploy new digital marketing strategies, formats, and distribution tactics. Track, manage, and maintain databases of accounts across various sizes and niches. Monitor performance, run structured tests across audiences and formats, and use analytics and MROI to iterate and optimize campaigns. Identify emerging platform behaviors, trends, and discovery patterns and translate them into live executions. Support centrally‑led digital activations that serve as testing grounds for new marketing strategies. Collaborate with digital marketing, paid media, analytics, and artist teams to align on deployment and insights. Build lightweight workflows and internal systems that support efficient campaign execution and creator tracking. Actively use AI tools to support creative development, testing velocity, analysis, and optimization. Qualifications What You Bring Experience running paid and/or social campaigns, either in‑house or agency‑side. Strong understanding of how music is discovered and spreads across platforms and culture. Fluency in platforms such as TikTok, Instagram, YouTube, Discord, and emerging community‑driven spaces. Experience working with UGC, creator ecosystems, or page‑based distribution models. Comfortable organizing creator databases, campaign logistics, and performance tracking. Analytical mindset with experience using performance data and MROI to guide decisions. Creative instincts paired with hands‑on execution and experimentation. Familiarity with paid media platforms, AI tools, and modern marketing workflows. Familiarity with automation, internal tools, and connected systems (e.g., Airtable, no‑code tools, APIs). What Would Be A Plus Understanding of APIs about how platforms and data systems integrate. Exposure to creator ecosystems, UGC campaigns, or non‑traditional influencer models. Familiarity with marketing analytics dashboards or reporting tools. Experience with automation tools, internal workflows, or no‑code platforms. Curiosity about emerging platforms, formats, and cultural internet trends. Additional Information Now What’s In It For You Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote. Experience peace of mind knowing that our comprehensive medical, dental, and vision coverage has got you covered. Maximize your savings with our dollar‑for‑dollar 401(k) match of up to 6% after your first year. Say goodbye to accruing vacation days or hitting a cap; take time off when you need it with our flexible time off policy! Save money and time with our commuter benefits program. Stay healthy and earn financial rewards with our fitness reimbursement program and wellness incentives. Access well‑being support 24/7 through our Employee Assistance Program. Unlock your potential with development opportunities, including mentorship programs, LinkedIn Learning and educational reimbursements. Be inspired by our talented artists at our showcases and playbacks. Pay Range $75,000 - $85,000 per annum The pay range listed above is dependent upon factors such as work experience, qualifications and business needs. In addition to the range above, this role is eligible for a discretionary annual bonus and applicable benefits. Ready to shape the future of music? We are an E‑Verify employer. All your information will be kept confidential according to EEO guidelines. BMG will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. #J-18808-Ljbffr Jobr