Director of Admissions and Marketing

Job Description

Job Description

Hospital Liaison – Newark & Greater Columbus Market

Garden Springs Healthcare is seeking an experienced, relationship-driven Hospital Liaison to support our continued growth throughout the Newark and Greater Columbus market .

This is a market-focused business development role responsible for representing the Garden Springs Healthcare network and strengthening our partnerships with hospitals, health systems, case management teams, social workers, physicians, and other referral partners throughout Central Ohio.

The ideal candidate understands the Greater Columbus and Newark healthcare landscape , has established relationships within local hospitals and health systems, and knows how to turn those relationships into meaningful referral and census growth.

Position Overview

The Hospital Liaison will serve as a primary representative of Garden Springs Healthcare throughout the Newark and Greater Columbus hospital market. Rather than representing a single facility, this position will promote the capabilities of all Garden Springs facilities serving the market , helping referral partners identify the most appropriate placement based on each patient's clinical, geographic, and insurance needs.

This individual will work closely with facility leadership, clinical teams, Centralized Admissions & Intake, and the corporate business development team to create a seamless referral and admission experience.

Key Responsibilities

• Develop and maintain strong relationships with hospital case managers, social workers, discharge planners, physicians, utilization review teams, and other key referral sources throughout Newark and Greater Columbus.

• Represent the full Garden Springs Healthcare portfolio and educate referral partners on our clinical capabilities, specialty programs, geographic coverage, and payer options.

• Maintain a strong and consistent presence within key hospital accounts throughout the market.

• Identify new hospital relationships and opportunities to expand Garden Springs' presence within existing accounts.

• Become a trusted resource for complex discharge planning and post-acute placement needs.

• Drive referral volume, admission conversion, and overall census growth across the Garden Springs network.

• Serve as a resource for challenging or complex placements and help referral partners identify appropriate solutions within the Garden Springs system.

• Collaborate closely with Centralized Admissions & Intake to ensure referrals receive timely review, communication, and follow-up.

• Work with facility teams to coordinate admissions and maintain strong communication with hospital partners throughout the transition of care.

• Conduct appropriate bedside visits and patient/family meetings when needed to support placement and successful admissions.

• Track referral patterns, lost opportunities, competitive activity, and opportunities for additional growth within assigned accounts.

• Participate in hospital meetings, networking opportunities, community events, and other business development activities.

• Maintain strong follow-up after admission to strengthen relationships and support future referrals.

• Partner with leadership to develop and execute market-specific strategies for continued census and specialty-program growth.

What We're Looking For

• Previous experience in skilled nursing, post-acute care, hospital business development, healthcare sales, admissions, case management, or a related healthcare role.

• Strong knowledge of the Newark and Greater Columbus healthcare market , with established hospital and health-system relationships strongly preferred.

• Proven ability to develop referral relationships and drive measurable growth.

• Understanding of the post-acute referral and discharge-planning process.

• Ability to confidently communicate clinical capabilities and placement solutions to healthcare professionals.

• Highly organized, responsive, and comfortable managing multiple hospital relationships simultaneously.

• Strong communication, relationship-building, and problem-solving skills.

• Self-motivated and comfortable working independently in the field while remaining closely connected to a larger admissions and business development team.

• Ability to travel throughout Newark, Columbus, and the surrounding Central Ohio market.

Why Garden Springs Healthcare?

Garden Springs Healthcare continues to expand its footprint and clinical capabilities throughout Ohio. Our approach is centered on being a solution-oriented partner to hospitals , particularly when patients have complex clinical or discharge-planning needs.

This position offers the opportunity to represent an entire network of facilities rather than a single building, providing the Hospital Liaison with more options to solve placement challenges while developing long-term partnerships throughout Central Ohio.

We're looking for someone who knows the Central Ohio market, has strong hospital relationships, enjoys opening doors and building new partnerships, and wants to take ownership of growing Garden Springs Healthcare's presence throughout Newark and Greater Columbus.
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