Product Marketer

Required Skills & Experience

Must-Haves\nBachelor's degree\n3-5 years of Product Marketing, Market Research, Product Strategy, or related experience\n\nMust be in an approved state, preferred East coast!\n\nConduct customer and market analysis to inform segmentation, targeting, and positioning decisions \n\nPerform competitive analysis to identify market opportunities, pricing considerations, and differentiation strategies. \n\nSynthesize qualitative and quantitative research into actionable insights that influence product direction and campaign effectiveness. \n\nTrack and analyze marketing KPIs including lead quality, conversion rates, campaign ROI, and market penetration. \n\nSupport marketing impact assessment efforts to identify areas for optimization \n\nUtilize marketing systems and tools (e.g., automation platforms, CMS, analytics tools) to execute campaigns and measure performance \n\nMonitor external market trends, regulatory changes, and competitive dynamics impacting education products. \nExperience with Product Roadmaps\n\nQuantitative and qualitative research experience\n\nApproved states:\n \n\t• Connecticut\n\t• Delaware\n\t• District of Columbia\n\t• Florida\n\t• Georgia\n\t• Illinois\n\t• Iowa\n\t• Maryland\n\t• Massachusetts\n\t• New Jersey\n\t• New York\n\t• North Carolina\n\t• Ohio\n\t• Oregon\n\t• Pennsylvania\n\t• Texas\n\t• Utah\n\t• Virginia

Nice to Have Skills & Experience

Preferred\nLATAM market experience\nSpanish and/or Portuguese\nExperience in certifications, education, SaaS, EdTech, or financial services\nCompetitive intelligence or customer insights experience

Job Description

Our client is seeking a Product Marketing Manager to support product marketing efforts for their Certifications portfolio, with a primary focus on the US and LATAM markets. This person will sit at the intersection of product, marketing, customer research, and go-to-market strategy.\n\nThis is not a campaign marketing role. The ideal candidate will have experience taking customer and market research, identifying insights, and translating those findings into product positioning, messaging, go-to-market recommendations, and roadmap influence.\n\nThis person should be comfortable working cross-functionally with Product, Marketing, Sales, and regional stakeholders to better understand customer needs, market opportunities, competitive dynamics, and how certifications should be positioned in the market.\n\nResponsibilities\nConduct qualitative and quantitative market research\nGather customer insights and translate findings into product and marketing recommendations\nDevelop product positioning, messaging, and value propositions\nSupport go-to-market strategies and product launches\nPartner with Product teams to influence roadmap priorities\nConduct competitive and market analysis\nCreate sales enablement materials and stakeholder presentations\nCollaborate with cross-functional teams across Product, Marketing, and Sales\nDevelop high-impact sales enablement tools including pitch decks, battle cards, objection handling guides, FAQs, and webinar content. \nPay Ranges from $30-$37/hr depending on experience