Advertising Executive

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. About KMOV If you are creative, smart, inquisitive, organized, and passionate -- we have a great job waiting for you at KMOV in St. Louis! KMOV is the most-watched television/digital news operation in Missouri and Southern Illinois, with nationally-recognized and award-winning news, weather, and investigative content. Winner of the national Edward R. Murrow award in 2023 for Best Newscast, KMOV resides in a new state-of-the-art facility in the suburbs of St. Louis. KMOV is one of the top CBS affiliates in the country, a leader in Market #24, and known for its award-winning news and weather coverage, numerous community service projects, and effective broadcast and digital marketing solutions. Job Summary/Description KMOV is seeking a Media Executive with a winning attitude to work in a competitive, collaborative, and fast-paced marketing environment. This individual will solicit new advertisers and increase the share of business of existing advertisers. The Media Executive achieves assigned revenue goals through the sale of airtime, digital advertising, and other products and services to new and existing clients. Duties/Responsibilities include, but are not limited to Achieve television and digital revenue goals set by the company for existing and developmental accounts. Sells advertising time and provides continuous service to advertising agencies and direct accounts. Evaluates an advertiser's marketing needs and develops proposals & presentations to show how the Station can fulfill those needs with a television schedule, digital schedule, commercial concept, and/or promotional event. Maintains positive client and station personnel relationships. Utilizes available published information about each assigned or prospective advertiser and their industry in order to approach an advertiser with an educated sensitivity. Makes presentations to advertisers' key decision makers in written and/or visual form. Manages client-chosen solutions and provides excellent customer service to clients. Places a priority on the sale of special inventory, marketing events, and/or production to increase revenue potential. Provides management with timely and accurate monthly, quarterly, and annual budget forecasts. Generates any additional station-specific reports as required. Maintains an understanding of local market ratings, competitive media, station strengths, industry, and product knowledge. Utilizes supplementary market research. Remains updated regarding industry trends through trade publications and marketing seminars. Qualifications/Requirements Bachelor's degree highly preferred, or equivalent work experience. Related sales/marketing courses and seminars are helpful 2-3 years sales experience, with preference given to TV, Radio, or Cable sales background Proven track record of sales accomplishments and development of successful sales presentations Knowledge of strengths and weaknesses of competitive media preferred Strong sales skills, with the ability to create effective sales promotions Adaptable and effective negotiating skills Solid computer skills using Excel, Word, and PowerPoint Knowledge of Nielsen, ComScore, Wide Orbit, and Scarborough is a plus Excellent organizational, multi-tasking, and problem-solving skills Additional Info Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge. #J-18808-Ljbffr