Executive Director, CRM Enablement Business Product Owner

Executive Director, CRM Enablement Business Product Owner

Working with Us Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.

The Executive Director is responsible for owning, from a Commercialization perspective, Bristol Myers Squibb's CRM enablement capabilities. This role defines and executes the product roadmap that enables field and digital teams to deliver coordinated, compliant, and personalized engagement across Oncology, Cardiovascular, Neurology Therapeutic Areas.

The Executive Director will be responsible for leading the translation of commercialization strategies and customer journeys into platform capabilities, configurations, and standards that scale across brands and channels. They will lead the design, build, and optimization of capabilities to deliver patient and HCP campaigns and journeys, ensuring robust data, segmentation, and testing practices are in place. This role will partner closely with Marketing, Sales, Medical, Market Access, Business Insights and Technology, and the broader stakeholders to ensure CRM, marketing automation, and omnichannel orchestration solutions are integrated, reliable, and easy to use.

The Executive Director will ensure that strong processes, quality controls, and documentation will be created to support high-volume execution. They will be accountable for adoption, performance, and continuous improvement of CRM, marketing automation, and omnichannel orchestration capabilities, including measurement and reporting of business impact. This role is a key enabler of next-best-action capabilities.

Responsibilities:

• Own CRM, Marketing Automation, and Omnichannel Orchestration Product Strategy and Roadmap
• Lead Platform Configuration, Capability Build and Optimization
• Manage Platform Data, Segmentation and Personalization
• Integrate CRM / MA with Omnichannel Engine and Analytics
• Oversee Adoption, Training, and Change Management
• Ensure Compliance, Privacy, and Quality Standards
• Lead and Develop the Team
• Manage Vendors, Partners, and Budget within Scope
• Measure Performance and Support Value Realization

Qualifications:

• Minimum 15 years of experience in pharmaceutical, biotech, or life sciences with a strong background in commercial operations, field operations, omnichannel orchestration business analysis, or digital transformation
• Minimum 10 years experience managing cross functional programs and team
• Advanced degree (MBA, MS, or equivalent) preferred; Bachelor's degree required
• Proven leadership and success driving development of CRM platforms (e.g., Veeva, Salesforce) and integration with marketing automation platforms
• Strong business analysis skills — able to translate complex, ambiguous field needs into precise, complete, and actionable business requirements that an IT organization can execute against
• Experience guiding offshore analytics/engineering teams to deliver scalable, robust solutions
• Excellent written and verbal communication skills — able to produce crisp requirements documentation and represent business needs clearly to both technical and commercial audiences
• Direct field experience strongly preferred — prior experience as a District Business Manager (DBM) provides critical credibility for this role
• Collaborative and organized working style — able to manage multiple concurrent workstreams and maintain clear accountability boundaries in a matrixed environment

Key competencies desired

CRM & Marketing Automation Expertise

• Deep hands-on and strategic experience with Veeva CRM and Salesforce in a pharma commercial context.
• Strong knowledge of Salesforce Marketing Cloud (or similar enterprise marketing automation platforms) and omnichannel campaign design.

Product Ownership & Platform Management

• Ability to own platforms as products – developing vision, roadmap, and enhancement backlogs based on user needs and business value.
• Comfort making trade-off decisions on features, configuration, and timing.

Data, Segmentation & Personalization Fluency

• Strong understanding of customer data models, segmentation, and audience management.
• Ability to work closely with data and tagging COEs to embed logic that supports personalization and measurement.

Cross-Functional Collaboration & Influence

• Demonstrated ability to partner effectively with Brand, Sales, Medical, Market Access, Business Insights and Technology, and Compliance.
• Skilled at translating technical concepts into clear, business-relevant language.

Analytical & Results Orientation

• Uses data to evaluate campaign performance, platform usage, and value realization.
• Comfortable with test-and-learn approaches and optimization decisions.

Compliance & Quality Mindset

• Familiarity with pharma promotional and data privacy regulations.
• High attention to detail and quality in campaign builds, data usage, and documentation.

People Leadership & Team Development

• Experience leading and developing marketing automation / CRM / omnichannel operations teams including other people leaders.
• Creates an inclusive, high-performing environment with clear roles, responsibilities, and growth paths.

Change Management & Enablement

• Strong change leadership skills to drive adoption of tools and new ways of working.
• Experience building training, best practices, and communities of practice.

Compensation Overview:

$269,790 - $326,922

The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee's work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience. Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit

Benefit offerings are subject to the terms and conditions of the applicable plans in effect at the time and may require enrollment. Our benefits include:

• Health Coverage: Medical, pharmacy, dental, and vision care.
• Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
• Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.

Work-life benefits include:

Paid Time Off

• US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees)
• Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays

Based on eligibility*, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.

All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.

*Eligibility Disclosure: T he summer hours program is for United States (U.S.) office-based employees due to the unique nature of their work. Summer hours are generally not available for field sales and manufacturing operations and may also be limited for the capability centers