Brand Ambassador

The Concierge & Brand Ambassador is responsible for creating a welcoming, high-energy customer experience while driving guest engagement, brand awareness, and in-store traffic. As the first point of contact for customers, this role plays a key part in supporting sales growth by promoting products, communicating daily promotions, educating guests on the dispensary experience, and encouraging repeat visits. The ideal candidate is outgoing, sales-driven, knowledgeable about cannabis culture, and passionate about hospitality and customer engagement. Key Responsibilities Guest Experience & Customer Service Welcome guests and create a positive first impression of the dispensary and brand Educate customers and assist with general product and service inquiries Assist with managing customer flow, wait times, and guest check-in procedures to ensure a seamless experience Build rapport with customers to encourage repeat business and customer loyalty Monitor the storefront and entrance area to maintain a safe, organized, and welcoming environment Drive customer engagement by communicating promotions, featured products, loyalty programs, and upcoming events Support sales objectives by encouraging guest participation in promotions and upselling opportunities when appropriate Process transactions accurately using POS systems, including cash and cashless payments Brand Representation & Community Outreach Distribute promotional materials and support community outreach initiatives to increase store traffic and brand visibility Represent the company professionally during in-store activations, events, and street-level marketing efforts Support special projects, media opportunities, and promotional events that require brand ambassador participation outside of normal in-store responsibilities Marketing & Content Creation Participate in company marketing initiatives, including promotional campaigns, advertising content, social media activations, photo shoots, and video productions as a brand representative when requested Serve as an on-camera representative for the company by appearing in marketing materials, promotional advertisements, social media content, and brand awareness campaigns Collaborate with the Marketing team to support the planning and execution of promotional campaigns, content creation initiatives, and seasonal marketing efforts Product Knowledge & Compliance Maintain knowledge of cannabis products, brands, and current market trends Ensure all guest interactions and promotional activities remain compliant with New York cannabis regulations Team Collaboration & Operations Collaborate with management and dispensary staff to support daily operational and sales goals Qualifications Previous experience in retail sales, hospitality, customer service, promotions, or brand ambassador roles preferred Strong communication, interpersonal, and customer engagement skills Energetic, outgoing, and confident interacting with the public Sales-oriented mindset with the ability to promote products and services naturally Knowledge of cannabis products and culture is a plus Ability to multitask and thrive in a fast-paced retail environment Must be at least 21 years old and authorized to work in New York State Flexible availability, including evenings, weekends, and holidays Comfortable participating in promotional photography, video content, social media campaigns, and other marketing-related activities as a representative of the company Professional appearance and ability to represent the brand in customer-facing and public-facing marketing initiatives Must have reliable transportation or the ability to travel to off-site events, partner locations, and community activations within the NYC metro area as needed. Preferred Skills Experience driving customer traffic or promoting retail brands Familiarity with NYC cannabis retail culture and consumer trends Experience with event marketing, lead generation, or promotional campaigns Ability to handle customer concerns professionally and positively #J-18808-Ljbffr Push Operations