Director, Brand & Social Media

Director, Brand and Social Media Key Responsibilities Brand Strategy and Stewardship Develop and own the holistic owned‑brand strategies aligned to company goals and customer insights. Oversee partnerships, social media and public relations to drive financial and brand growth goals. Lead brand campaigns that drive emotional connection and build long‑term equity. Ensure consistent brand expression across all channels (social, digital, in‑store, experiential). Social Media Leadership Define and execute the social media strategy across platforms (Instagram, TikTok, Facebook, YouTube, LinkedIn, emerging channels). Oversee influencers, community management, real‑time engagement, and customer interactions to build loyal communities. Monitor trends, sentiment, and platform innovation to keep the brand at the forefront of culture. Content and Storytelling Lead the creation of compelling content that inspires, informs, and connects with audiences. Collaborate with Creative and external agencies to produce on‑brand photo, video, and editorial content. Establish a content calendar aligned with seasonal initiatives, brand moments, and social trends. Influencer and Partnership Strategy Build and scale influencer and creator partnerships that amplify brand storytelling and drive measurable impact. Identify, negotiate, and manage influencer relationships, campaigns, and collaborations. Team Leadership and Cross‑Functional Collaboration Manage, mentor, and develop a team of brand, social, and influencer marketing professionals. Partner with Retail, E‑commerce, PR, and Product teams to ensure integrated, customer‑centric marketing campaigns. Measurement and Optimization Set KPIs, track performance, and analyze results to inform strategies. Continuously optimize content, messaging, and campaigns based on data, insights, and customer feedback. Qualifications Bachelor’s degree in Marketing, Communications, or related field; MBA a plus. 10+ years of experience in brand marketing, social media, or related roles, ideally within retail, lifestyle, or consumer brands. Proven experience building iconic brands and leading major social media and influencer programs. Exceptional leadership, communication, and storytelling skills. Deep understanding of social media platforms, content creation, paid social media strategies, and emerging trends. Experience working with creative teams, agencies, and influencer management platforms. Strong analytical skills with the ability to turn data into actionable insights. Passion for innovation, culture, community, and customer experience. Preferred Attributes Experience in high‑growth retail, fashion, beauty, or consumer brands. Ability to thrive in a fast‑paced, entrepreneurial environment. Deep network of creators, influencers, and media partners. Creative thinker who loves experimenting and pushing boundaries. Salary Range: $160,400.00 - $265,800.00 Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification. #J-18808-Ljbffr Petco