Growth Marketing Manager, Paid Social

Austin, TXConsumer – Everlywell /Full-Time /HybridEverlywell is a digital health company pioneering the next generation of biomarker intelligence—combining AI-powered technology with human insight to deliver personalized, actionable health answers. We transform complex biomarker data into life-changing insights—seamlessly integrating advanced diagnostics, virtual care, and patient engagement to reshape how and where health happens.Over the past decade, Everlywell has delivered close to 1 billion personalized health insights, transforming care for 60 million people and powering hundreds of enterprise partners. In 2025, an estimated 1 in 94 U.S. adults received an Everlywell test, solidifying our spot as the #1 at-home testing company in the country. Fueled by AI and built for scale, we’re breaking down barriers, closing care gaps, and unlocking a more connected healthcare experience that is smarter, faster, and more personalized.We are looking for an experienced Growth Marketing Manager to own all things paid social. This role will be responsible for scaling these programs and dynamically maturing a robust digital marketing strategy. You will own the technical execution of the channel while deploying a paid strategy for influencers.You’ll join a team of passionate and mission-driven marketers striving to make lab testing affordable and accessible for everyone. This role reports to the Head of Growth and will partner closely with members of the brand and creative team.What You'll DoPaid SocialLead strategy for paid social and test and learn roadmapManage paid media campaigns on Meta and Tiktok, pulling the levers on media spend, targeting, creative, and bid strategyManage all paid asset briefs and creative on each platform, ensuring creative and campaigns perform well on a CPA and ROAS basisIdentify key insights through regular analyses of campaigns to determine opportunities, issues, and test opportunitiesScale our new TikTok program and identify key optimization and creative opportunitiesInfluencer MarketingRecruit content creators and micro influencers as part of monthly campaigns to drive discovery and demand for our at home test kit business, managing the program as a direct response programDevelop and track influencer analytics, determining level of spend, return, and engagement yielded from influencer campaignsManage briefs and recruitment playbook, identifying the influencer strategy that works well for our brand and productsWork with influencers on sparking/whitelisting assets on paid social that show promise for improving our paid economicsWho You Are:6+ years experience in paid social (Meta and Tiktok) campaign management with a strong technical foundation working in those platforms: tracking, optimizing, reporting etc.Proven campaign management against CAC and ROAS targets with comfort and prior experience managing 7-figure paid media budgetsCreative and analytical: creative concepting and asset creation are core areas of expertise, but you also are highly analytical and can whip up custom reports in Meta and identify performance trendsSome experience in influencer marketing as a growth channel and familiarity with sparking/white listingFamiliarity with influencer recruitment platforms like Aspire and the Tiktok creator marketplaceExperience with organic social data tracking on platforms like Sprout Social, Dash Hudson etc.Comfort spinning up content to post on social is a plusSecurity Notice: Everlywell never requests fees, payment, or banking information at any stage of the recruitment process. Official communications and interview invitations will only come from verified email addresses ending in @everlywell.com or @everlyhealth.com. To ensure your application is secure, always apply directly through our official careers page at .We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.