VP, Revenue Marketing

Responsibilities Lead and develop leaders and teams across Web, Lifecycle Marketing, Performance Marketing, and Mid-Funnel & Channel Programs. Recruit, hire, develop, and retain high-performing marketing talent. Establish organizational priorities, performance expectations, and accountability measures. Conduct performance evaluations and provide coaching, mentorship, and career development. Oversee department planning, resource allocation, organizational design, and budget management. Handle employee relations matters in accordance with company policy. Own BambooHR's revenue marketing strategy and pipeline generation performance across the full customer acquisition funnel. Establish forecasting rigor, pipeline management processes, and performance reporting that provide executive visibility into pipeline health, risks, and opportunities. Lead BambooHR's transition from a traditional inbound-led demand model to a diversified, AI-first revenue generation engine. Develop and execute strategies that improve performance across mid-funnel and bottom-funnel conversion points, including nurture, outbound, partner-generated pipeline, paid media, and lifecycle programs. Define and implement the organization's AI-powered demand generation strategy, leveraging emerging technologies, automation, predictive analytics, and agentic workflows to improve efficiency and effectiveness. Partner closely with Sales, SDR, Partnerships, Revenue Operations, and Product leaders to improve funnel conversion, pipeline velocity, and revenue outcomes. Drive adoption of modern revenue technologies and AI-enabled workflows that improve how marketing teams operate, execute, measure, and scale. Establish measurement frameworks that connect marketing investment to pipeline creation, revenue impact, and long-term business growth. Oversee optimization of marketing channels, programs, and investments to maximize pipeline generation and return on investment. Lead development of BambooHR's future-state demand generation capabilities, including AI-mediated discovery, emerging growth channels, partner ecosystems, and scalable outbound programs. Manage annual marketing investments exceeding $50M and ensure disciplined allocation of resources against company objectives. Serve as a strategic advisor to executive leadership on pipeline performance, revenue growth strategy, AI-driven market shifts, and demand generation investments. Foster a culture of innovation, accountability, experimentation, and measurable business impact across the revenue marketing organization. Requirements Bachelor’s degree in Marketing, Business, Communications, or a related field required. MBA or advanced degree not required, but a plus. 12+ years of progressive experience in demand generation, revenue marketing, growth marketing, or related leadership roles. Proven experience leading revenue marketing organizations within B2B SaaS or other high-volume B2B environments. Demonstrated ownership of significant pipeline targets and measurable revenue outcomes. Experience managing annual marketing investments exceeding $50M. Deep expertise in modern marketing technology, revenue operations, marketing automation, attribution, analytics, and demand generation systems. Demonstrated success implementing AI technologies to improve marketing performance, operational efficiency, pipeline generation, or customer acquisition. Strong understanding of how AI is transforming buyer behavior, digital discovery, customer acquisition, and revenue generation. Experience leading organizations through significant transformation, organizational change, and evolving market conditions. Strong executive communication, presentation, and decision-making skills. Proven ability to build alignment across Marketing, Sales, Product, Revenue Operations, and Executive Leadership teams. Strong analytical, forecasting, and problem-solving capabilities with a data-driven approach to decision making. Core Competencies Demonstrates expertise in leading revenue marketing strategies, particularly in B2B SaaS environments, with a strong focus on AI-driven demand generation and pipeline management. Proven ability to optimize marketing investments and drive measurable revenue outcomes through innovative technologies and strategic partnerships. #J-18808-Ljbffr Jobtailor