Global Panel Acquisition - Media Strategy Lead

Define and own the global acquisition vision and strategy across all Kantar panel brands, markets, and digital recruitment channels. Define and own the global acquisition vision and strategy across all Kantar panel brands, markets, and digital recruitment channels. Translate commercial demand, sample supply needs, and long-term growth objectives into a coherent acquisition framework. Lead the transition from single-panel execution to cross-panel, portfolio-level optimization, ensuring consistency, scale, and sustainability. Ensure acquisition strategies build trust, deliver great respondent experience, and support long-term health. Govern multi-million-dollar global acquisition budgets, including planning, forecasting, and capital allocation. Establish and enforce enterprise-level performance metrics and optimization goals (e.g., CPA/CPI, conversion, quality thresholds, LTV). Requirements 15+ years of senior leadership experience in acquisition, performance marketing, or media strategy. Proven ownership of large, complex global media and acquisition portfolios. Expertise in data-driven optimization and analytics. Experience leading ad-tech transformation and vendor management at scale. Ability to influence senior leaders globally and lead through transformation. Core Competencies Demonstrates expertise in defining and executing global acquisition strategies, managing multi-million-dollar budgets, and optimizing performance metrics across diverse markets and digital channels. Proven ability to lead transformation initiatives and influence senior leadership in a complex, data-driven environment. Highest-signal resume keywords Global Acquisition Strategy Performance Marketing Data-Driven Optimization Ad-Tech Transformation Vendor Management ATS Optimization Keywords Hard Skills Acquisition Framework Development Budget Governance Performance Metrics Establishment Forecasting Capital Allocation Soft Skills Influencing Senior Leaders Leadership Cross-Panel Optimization Industry Keywords Media Strategy Respondent Experience Conversion Rate Optimization Customer Lifetime Value Sample Supply Management #J-18808-Ljbffr Jobtailor