Local SEO Specialist

About the Role

We are looking for a Local SEO Specialist with hands-on, proven experience improving the visibility and rankings of local businesses on Google.

We are intentionally keeping this search broad. What matters most to us is practical Local SEO expertise , strong execution, and the ability to demonstrate real results — more than seniority, location, or a specific employment arrangement.

The ideal candidate understands how to improve a local business's presence across Google Search and Google Maps , can work independently, and knows how to turn SEO data into actionable strategies.

What You'll Do

• Optimize and manage Google Business Profiles (Google Maps) .
• Conduct local keyword research and competitor analysis.
• Analyze local rankings and identify opportunities for improvement.
• Set up and manage local rank tracking.
• Implement On-Page and Local SEO optimizations .
• Manage local citations and ensure NAP (Name, Address, Phone) consistency .
• Analyze SEO performance using relevant SEO and analytics tools.
• Identify technical and content-related opportunities to improve local visibility.
• Work on AI Search Optimization / Generative Engine Optimization (GEO / AEO) strategies.
• Follow established processes while identifying opportunities to improve them.
• Work independently and communicate progress, findings, and recommendations clearly.

What We're Looking For

Hands-on Local SEO experience is essential.

You should have practical experience with:

• Google Business Profile / Google Maps .
• Local keyword research.
• Local competitor analysis.
• Local rankings and rank tracking.
• On-Page SEO and Local SEO optimization.
• Local citations and NAP consistency.
• SEO and analytics tools.
• AI Search Optimization / GEO / AEO .
• Working independently and following established processes.

English Is Required

Fluent English is a mandatory requirement for this position.

You must be comfortable communicating professionally in English, both written and spoken , as you will work directly with an English-speaking team and clients.

Candidates who cannot communicate effectively in English will not be considered.

Nice to Have

Experience working with home service businesses is a strong plus, especially:

• Roofing
• Plumbing
• HVAC
• Electrical
• Landscaping
• Construction / Contractors
• Other local home service businesses

However, this is not required . Strong Local SEO experience is what matters most.

What Matters Most

We are not necessarily looking for the person with the most years of experience.

We prioritize:

Practical experience → Quality of execution → Proven results → Ability to communicate clearly

If you know how to improve a local business's visibility on Google, can explain the strategies you've used, and can demonstrate real results, we want to hear from you.