SEO Specialist

SEO Specialist Position

Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies, media, and areas of transversal knowledge. Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.

We are looking to hire a professional to join the SEO department of our agency in Madrid. We are seeking someone with experience in the industry and a desire to take on new challenges in the field of digital marketing, specifically in search engine optimization (SEO). The ability and experience to work on multiple projects simultaneously will be valued, as well as the capacity to plan and manage international-level SEO projects in coordination with the different areas and teams involved.

Manage and execute large-scale SEO projects for international clients, ensuring delivery against agreed objectives and timelines. Develop and implement SEO strategies to improve organic visibility, traffic, and overall website performance. Conduct keyword research, competitor analysis, and market research to identify growth opportunities. Optimize website content and landing pages, including metadata, headings, internal linking structures, and other on-page SEO elements. Monitor, analyze, and report on SEO performance using relevant tools and provide actionable recommendations. Collaborate with internal teams (Content, Paid Media, Analytics, Development) to ensure integrated search strategies. Support and manage One Search initiatives, aligning SEO and SEM activities to maximize results. Coordinate and maintain client communication, presenting insights, recommendations, and project updates. Manage Local SEO initiatives, including Google Business Profile optimization and performance monitoring. Support off-page SEO activities, including link-building, outreach, digital PR, and authority-building initiatives. Stay up to date with industry trends, search engine algorithm updates, and SEO best practices.

We are looking for someone capable of managing large national and international accounts within the SEO field. The selected candidate will be responsible for the management, execution, and ongoing analysis of large-scale SEO projects, working with major international brands.

Education and Experience Work Experience: Minimum of 2 years of proven professional experience. High proficiency in French is mandatory for this role (C1 level or equivalent). Experience in client management: planning, direct communication, preparation of presentations, daily client management, as well as strategy development and market/competitor research. Demonstrable SEO knowledge gained through experience in a digital marketing agency, including development, implementation, and monitoring of SEO actions. Proven on-page SEO knowledge, demonstrating the ability to optimize a landing page from a search engine perspective (titles, meta data, H1, internal linking, etc.). Experience managing combined SEO/SEM projects within One Search optimization strategies. Experience in international SEO. Experience measuring and reporting on SEO campaign performance. Local SEO experience (Google My Business). Knowledge of off-site SEO techniques (link building, outreach & engagement, PR actions).

Qualifications Strong knowledge of the industry, metrics, best practices, and the latest trends in SEO. More than 2 years of experience as an SEO Specialist. Strong command of local SEO strategies. Knowledge of Drupal. Experience with other CMS platforms (WordPress, Magento, Shopify, etc.) will be valued. Analytical, quantitative, problem-solving, and critical-thinking skills. Good communication skills and the ability to manage multiple clients/digital projects simultaneously. Experience using tools such as SEMrush, Sistrix, Screaming Frog, Ahrefs, Google Analytics (preferably with knowledge of Google Analytics 4), Google Search Console, and Looker Studio. Experience and knowledge of GEO and optimizing brand presence in LLMs (Large Language Models). Must be autonomous, versatile, resourceful, and able to adapt to constant market and environmental changes. Experience in e-commerce optimization. Strong organizational skills.

Other Requirements Proven experience with the following web and SEO tools: Google Analytics (GA4 knowledge is a plus) Google Search Console Linkdex or other SEO suites Screaming Frog and other market crawlers Moz Tools Keyword research tools SEMrush / Ahrefs / Sistrix or similar tools

Why join us? Because we offer reasons such as: Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more. Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills. Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel". Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon. Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program. Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important! ‍ Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others. Employee benefits are an integral part of the company's annual compensation package. These benefits are subject to the company's current policies and guidelines and may be modified, updated, or adjusted at the company's discretion to reflect organizational needs, regulatory requirements, or business conditions. We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy! Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you. All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.