Search Marketing Specialist

Coyuchi pioneered the luxury organic home textiles category over 30 years ago and continues to lead it — crafting coastal, vintage-inspired bedding, bath, and home goods from 100% certified organic fibers. We operate across Coyuchi.com, our Point Reyes Station store, and a network of premium retail partners including Bloomingdale’s, Nordstrom, and Anthropologie, with a commitment to circularity and conscious luxury at every step. About the Role Coyuchi is looking for an experienced Paid Search Specialist who is passionate about growth, has a data-driven mindset, and thrives in a fast-paced environment. This person will own paid search and shopping end-to-end across Google Ads, Microsoft Bing, ChatGPT and other feed-based ad platforms - from campaign setup, trafficking, and QA through optimization, testing, and performance reporting. The ideal candidate pairs rigorous attention to detail with a testing mindset and enjoys working cross-functionally with creative, product, data, and marketing teams to turn performance insights into action. You Will Be Responsible For Campaign Strategy, Setup & QA Build, launch, manage, and optimize paid search and shopping campaigns across Google Ads, Microsoft Advertising, and other search/feed-based platforms. Own end-to-end trafficking, setup, and QA of Search, Shopping, and Performance Max campaigns, ensuring flawless execution across campaign types, match types, bidding strategies, and feed configurations. Maintain rigorous QA standards across tracking implementation, UTM structures, audience targeting, and ad copy so every campaign goes live to spec. Oversee Google Merchant Center feed health and structure in close coordination with data and product teams, proactively identifying and resolving feed issues. Manage campaign naming conventions, account structure, and budget organization to ensure operational clarity and reporting accuracy. Pace and adjust campaigns to align with approved monthly and annual budgets. Optimization & Testing Lead ongoing optimization across bids, budgets, keywords, audiences, ad copy, and landing page alignment, always connecting tactical actions to business KPIs. Design and execute structured testing programs (A/B and multivariate) across keyword strategy, bidding approaches, ad copy, and landing pages, documenting and communicating learnings clearly. Monitor performance daily, identifying trends, anomalies, and opportunities and translating them into actionable recommendations. Champion AI and automation tools to streamline workflows, reduce manual overhead, and drive operational efficiency. Conduct regular competitor research to gather insights that improve campaigns and conversion flows. Stay on top of search engine and PPC industry trends, platform updates, and best practices to keep Coyuchi’s campaigns innovative and effective. Reporting & Measurement Build and maintain weekly and monthly reporting that clearly communicates Search and Shopping investment, efficiency, ROI, and business impact. Present performance reviews, monthly recaps, and ad-hoc analyses to leadership, translating complex data into a clear, executive-ready narrative with recommended next steps. Communicate regularly with internal stakeholders on campaign developments, timelines, deliverables, and performance. Contribute to broader Growth team initiatives, including new channel testing, measurement strategy, and paid media best practice development. What We’re Looking For Required 4+ years of hands-on paid search experience, ideally within e-commerce or DTC brands. Deep, proven expertise in Google Ads, including Search, Shopping, and Performance Max, with expert command of campaign architecture and keyword strategy across match types. Hands-on experience with Microsoft Advertising (Bing). Strong familiarity with Google Merchant Center, Feedomics, feed optimization best practices, and Shopping-specific diagnostic and performance tools. Solid command of measurement and analytics fundamentals, including Google Analytics (GA4), Google Tag Manager, UTM tagging, conversion tracking, and attribution modeling. Proven track record of delivering against performance KPIs at scale Experience designing and executing A/B and multivariate tests, including landing page optimization, with the ability to communicate findings and drive action. Strong analytical thinking, great attention to detail, and a commitment to data integrity. Excellent organizational skills, with the ability to manage multiple priorities and deadlines with a sense of urgency in a fast-paced environment. Strong written and verbal communication skills, with experience presenting performance data and recommendations to senior leadership. Detail-oriented self-starter who can work independently and collaborate effectively across departments. Advanced proficiency in Microsoft Office (especially Excel and PowerPoint) and Google Sheets. B.S. or B.A. Degree or higher Preferred Google Ads Search certification (strongly preferred). Microsoft Advertising certification. Google Analytics certification. Knowledge of broader digital media best practices (Display, creative and landing page optimization). #J-18808-Ljbffr Coyuchi