Marketing Analyst

Marketing Analyst

Staffmark Workforce Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices, and appliances located in Plano, TX.

Marketing Analyst Summary: The Marketing Analyst role is responsible for establishing a stable overseas supply chain by understanding the basics of overseas procurement and enhancing related work capabilities. This role contributes to efficient resource management by managing optimized supply lead time and ensuring timely delivery of materials. The role is responsible for improving consensus between Sales/SCM/Marketing/Logistics by mitigating gaps to targets. The role will drive operational and technological requirements for product group segments for Digital Appliance.

Marketing Analyst Responsibilities: Support B2C and B2B CRM governance by ensuring CRM campaigns align with organizational standards and protocols. Run weekly governance council meetings and collaborate with cross-LOB and cross-functional teams to coordinate CRM campaigns and ensure consistency in messaging and execution. Assist in monitoring campaign performance and provide insights to optimize CRM strategies. Support the implementation of CRM best practices and ensure compliance with internal policies and external regulations by maintaining the CRM playbook in Confluence. Assist in managing Statement of Work (SOW) renewals with vendors to ensure continuity of CRM-related services and handle administrative responsibilities for Tech Centralization. Review and analyze CRM data to identify trends and recommend improvements for campaign effectiveness.

Marketing Analyst Requirements: Bachelor's degree in Marketing, Business, Communications, or a related field. 4-6 years of experience in marketing, CRM strategy, or a related field. Experience with one or more B2C digital marketing platforms (e.g., Adobe, Oracle, IBM) and data analysis tools (e.g., Excel, Tableau). Excellent communication and collaboration skills. Deep understanding of the marketing technology stack, including marketing automation, email service providers, and CRM. Excellent presentation skills; ability to communicate your ideas and convince an audience using data and visual storytelling. Strong analytical skills with the ability to interpret data and provide actionable insights.

Marketing Analyst Preferred Qualifications: Verbal and written communication skills, negotiation skills, customer service, and interpersonal skills. Ability to work independently and manage one's time. Knowledge of principles and methods for showing, promoting, and selling products or services. Knowledge of media production, communication, and dissemination techniques and methods.

Staffmark talent working with this client receive competitive compensation and a great benefits package! Marketing Analyst Benefits Offerings Include: Medical, Dental, Vision, 401k, Paid Time Off, + more!

Join a Team That Works for You At Staffmark, we're more than just a staffing companywe're your career partner. As part of RGF Staffing and Recruit Group, an HR powerhouse behind big names like Indeed and Glassdoor, we've got the muscle and the know-how to get you where you want to go. With more than half a century of experience and a track record of putting hundreds of thousands of people to work every year, we've got your back. Whether you're looking to level up, switch gears, or just get to work fast, we make it happen. Join us and experience the advantage of working with a trusted name in recruitingbecause your success is our success.

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