Senior Digital Analyst

A contract opportunity for a Senior Digital Analyst to help transform digital experience and paid campaign performance for a fast-growing B2B SaaS business. The Senior Digital Analyst will own how performance is measured and understood across the full digital journey, web, paid, content and conversion, turning data into clear insights that shape decisions, improve buyer experience and drive pipeline growth. The Senior Digital Analyst will own executive dashboards and KPI frameworks, but this is not a traditional reporting role. You'll be embedded with the digital team, genuinely curious about the mechanics of web, campaign and digital strategy, analysing how buyers move through the journey, identifying friction points and high-intent behaviour, and surfacing high-conviction recommendations to scale digital marketing. AI is central to how this role operates, with LLMs and AI-assisted workflows used daily to accelerate analysis, QA and insight generation. The role also has a growing AEO/LLMO angle. The Senior Digital Analyst will help monitor how the business appears in AI-driven answers and search experiences, and measure the impact of structured content, schema and discoverability efforts, including traffic and engagement sourced from LLMs and answer engines. Senior Digital Analyst – Key Requirements: Strong hands-on experience with GA4, GTM, HubSpot, Salesforce and BI tools (e.g. Power BI, Tableau, Supermetrics) Proven ability to turn complex data into clear insights, recommendations and executive-ready dashboards Experience auditing and improving tracking and tagging for accurate, scalable data collection Experience designing and operationalising experimentation and A/B testing programs Working knowledge of SEO and AI-driven search (AEO/LLMO), with genuine curiosity about digital discoverability trends Comfortable using AI tools (e.g. Claude, ChatGPT) in everyday analytics work Strategic, ownership-oriented mindset, with strong communication skills to influence cross-functionally This Senior Digital Analyst contract offers genuine scope to build the measurement foundation and shape digital growth strategy for a fast-growing B2B SaaS business. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. #J-18808-Ljbffr Fruition Group