NASCAR Partnership Coordinator

Job Description

Job Description

If you’re reading this on your way from 5am spin class to festival fast-pass, you’re CELSIUS®— an everyday hustler with the essential energy to aim high, and go the extra mile wherever your goals take you.

Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’re ALANI NU® — confident, colorful, and bringing main-character energy to every moment.

SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’re ROCKSTAR®— a born rebel, raising the bar with mind-body energy and zero compromise.

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Together, we’re Celsius Holdings, Inc.— a global CPG company united by three powerhouse brands and one incredibly talented team.

At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere.

And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived—where performance meets personality, brand becomes community, and every can crack sparks a statement.

This is the future of modern energy. This is Celsius.

Ready to take your career to the next level? Join our team and redefine what it means to be energized.

In-Office: Based full-time at CELSIUS® Headquarters in Boca Raton, FL

Travel Requirements: This position requires up to30% domestic travel – during NASCAR season.

People Management Responsibilities: No

Role Type: Full-Time

The NASCAR Partnerships Coordinator will support the execution of CELSIUS Holdings' NASCAR partnership portfolio across both the CELSIUS and Rockstar Energy Drink brands. This role is responsible for coordinating day-to-day partnership operations, managing deliverables, supporting race weekend activations, maintaining partnership documentation, and ensuring seamless communication between internal stakeholders and external partners.

The ideal candidate is highly organized, detail-oriented, thrives in a fast-paced environment, and has a passion for motorsports, sports marketing, and brand partnerships.

This role is responsible for making day-to-day operational decisions that ensure successful partnership execution, including managing timelines, coordinating logistics, tracking deliverables, and resolving routine executional issues.

Requirements

• Experience: 1–3 years of experience in sports marketing, partnership marketing, event management, or sponsorship activation.
• Education : Bachelor's degree in Marketing, Sports Management, Business, Communications, or related field.
• Experience working with professional sports teams, agencies, or properties is preferred.
• Passion for NASCAR and motorsports is highly preferred.
• Willingness to travel extensively during the NASCAR season, including weekends.
• Excellent relationship building and people skills
• Strong problem-solving skills
• Excellent written and oral communication skills
• Highly organized and able to manage multiple priorities and projects at once
• Proficiency with Microsoft Office (Word, Excel & PowerPoint)

Key Responsibilities

• Partnership Execution & Asset Management - Manage NASCAR partnerships, track assets, maintain calendars, and ensure all obligations are met on time. 
• Race Weekend Operations & Event Execution - Support planning and on-site execution of race activations, hospitality, and events, including logistics and guest management. 
• Cross-Functional Collaboration - Coordinate with internal teams to maximize NASCAR assets and support marketing, retail, and activation needs. 
• Communication & Relationship Management - Coordinate with teams, agencies, vendors, and stakeholders, ensuring clear communication and follow-up. 
• Budget & Administrative Support - Assist with POs, invoices, budget tracking, vendor payments, and documentation. 
• Reporting & Measurement - Collect metrics, support recaps, organize data, and assist with performance reporting. 

Benefits

• Comprehensive Medical, Dental & Vision benefits

• Long- and short-term disability
• Life insurance
• 10 Vacation days per year subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services

The base pay range for this position is for a successful candidate within the state listed. The successful candidate’s actual pay will be based on multiple factors, such as work location, job-related knowledge, skills, qualifications, and experience. Celsius is a total rewards company. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).

Celsius Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. We believe strongly in fostering a safe, fair and respectful work environment. If you need assistance and/or a reasonable accommodation due to a disability during the application process, please reach out to View email address on ziprecruiter.com.

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.